Head of Marketing

Company DescriptionAt Trek Health, we're on a mission to pull back the curtain on healthcare pricing. What started as a small team of data wonks and industry veterans has grown into a platform our customers call "the most accurate, value-driven transparency tool on the market." We're backed by $16 million from investors who believe deeply in our mission"”Madrona Ventures, Lionheart Ventures, Altman Capital, Founder Collective, and founders/C-suite leaders from multiple unicorn startups. If you want to build something that truly moves the needle for hospitals, health systems, and the patients they serve, you belong here.Role DescriptionJob Title: Head of MarketingLevel: Mid-Senior to SeniorManage People: Yes (start with contractors; full-time hires as we scale)Build Inbound Demand: Launch and scale an inbound engine so that prospective buyers come to us"”reducing dependence on outbound outreach.Own Brand, Messaging, and Product Marketing: Shape how enterprise health systems hear Trek Health's story, forging trust and positioning us as the authority in pricing transparency.Lead Thought Leadership: Design events, partnerships, and content that put Trek Health at the center of industry conversations.Key Responsibilities1. Inbound Lead GenerationArchitect and run a best-in-class inbound funnel"”content, email, SEO, paid channels, webinars, ABM.Continuously iterate based on pipeline metrics to drive scalable growth.2. Content Strategy & ExecutionBuild a content calendar (whitepapers, blogs, reports, webinars) that educates and converts.Craft narratives that position Trek Health as the go-to expert on payer transparency.3. Multi-Channel Demand GenPlan and execute campaigns across digital, email, events, paid search, syndication, and partner channels.Track and optimize performance"”CPL, pipeline, ROI.4. Messaging, Brand, and Product MarketingDefine and own our core messaging.Ensure every asset"”from web pages to sales decks"”reflects our voice and resonates with enterprise buyers.5. SEO & WebsiteDrive SEO improvements to own key terms (e.g., "price transparency," "payer transparency").Oversee ongoing website evolution for clarity, conversion, and brand alignment.6. Analytics & SystemsImplement tracking for lead attribution, funnel stages, and campaign ROI.Report insights regularly and adjust tactics to hit growth targets.30/60/90 Day Plan30 Days• Fully onboarded: product, ICP, competitive landscape• Draft inbound strategy & content calendar60 Days• Launch first campaigns & content pieces• Set up baseline funnel metrics90 Days• Show measurable lift in qualified inbound leads• Host at least one thought-leadership event• Make first marketing hireSkills & ExperienceMust-HavesBuilt inbound marketing from scratch at an early-stage B2B SaaS company.Proven demand gen track record driving pipeline growth.Deep expertise in enterprise messaging & positioning.SuperpowerYou turn complex ideas into content that excites and converts prospects.Tradeoffs We Can MakeDeep product marketing chops can outweigh hands-on demand-gen if you can delegate tactical execution.Nice-to-HavesAdvanced SEO know-how with demonstrable ranking improvements.Strong analytics skills"”comfortable in data platforms.Healthcare domain experience, especially payer-provider dynamics.Ideal AttributesHigh Urgency & Drive: You thrive under big goals and tight timelines.Rapid Learner: You absorb new industry knowledge and product details at warp speed.Output-Obsessed: You measure success by results, not hours logged.Creative + Analytical: You balance bold ideas with data-backed tegrity & Empathy: You lead with respect"”for teammates, customers, and the mission.Demonstrated SuccessLaunched an inbound engine generating 200-400 leads/year for a $25-50K ACV product.Scaled demand-gen to help a startup grow from

Created: 2025-05-07