Jeep Brand Marketing Manager

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.   Key Responsibilities:  Go-to-Market Leadership  Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.  Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.  Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.    Incentive Direction & Analysis  Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.  Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.  Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.    Marketing Collaboration & Execution  Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.  Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.  Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.    Key Deliverables:  Monthly Go-to-Market Deck  Cross team collaboration with Brand Managers related to incentive direction and comms  Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator  Purchase Order Reviews    Cross-Functional Partners Engagement:   Drive Days/Training   Advertising  PR  Experiential   Auto Shows   BC/Field Staff  Global Team  Agency Partners  Our Benefits - Designed with You in Mind Comprehensive Health & Well-being Coverage From your very first day, you'll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected. Generous Paid Time Off We believe in work-life balance. That's why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most. Competitive Retirement Savings Plans We help you plan for the future with: An employer match on contributions to your 401k, Roth, and Catch-Up plans An employer contribution, even if you don't contribute Income Protection & Insurance Options Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters. Company Vehicle Lease Program Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products. Family Building Benefit We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy. Support for Your Growth and Giving Back We believe in investing in your future and your passions: Tuition reimbursement Student loan refinancing programs 18 paid volunteer hours each year to make a difference in your community And so much more! When you join us, you're not just building a career - you're joining a company that supports you, inside and outside of work.

Created: 2025-11-01