Associate Brand Manager

At Shamrock Farms, we’re doing dairy differently. We’re seeking a motivated and curious Associate Brand Manager to join our brand team and help shape the future of Shamrock Farms across retail and food service channels. In this role, you’ll manage multiple dairy categories with a general management mindset, balancing brand strategy, innovation, and commercial execution to drive growth and strengthen our connection with consumers and customers. You’ll own initiatives end-to-end — from insight and strategy to activation and performance review — turning ideas into results that matter for both the business and the brand. Essential Duties: Lead Key Elements of Brand Management & Growth Support brand strategy development and execution across multiple channels and support development of annual portfolio plans across the 6 Ps-positioning, product assortment, pricing, promotion, placement and packaging as consumer advocate and brand champion Manage business performance across multiple dairy categories and retail channels, monitoring sales, share, and profitability to identify opportunities for growth Conduct brand and product performance analyses, including market trends, SKU optimization, and innovation tracking Translate data and consumer insights into clear, actionable strategies that drive portfolio growth and brand equity across base business and innovation Cross-Functional Leadership to Deliver Results Lead large cross-functional teams from initial project scoping and project kickoff through commercialization and post launch evaluation Work closely with Sales, Finance, R&D, Operations, and Supply Chain to commercialize new products and execute initiatives across the business Develop compelling customer sell-in materials, trade programs, and presentations to support both retail and foodservice partners Collaborate with internal and agency partners to deliver impactful, on-brand marketing campaigns including brief development and analyzing campaign impact across earned/paid media Additional duties as assigned Qualifications: Bachelor’s degree & 2-4 years’ experience in brand or product management, consumer marketing, or related CPG field (food, beverage, or dairy preferred) preferred Demonstrated ability to manage multiple categories and/or projects with a general management mindset, balancing strategy, innovation, and commercial execution Strong analytical skills; comfortable interpreting data, generating insights, and proficient in Excel and other analytical tools Experience with syndicated data, panel and point-of-sale, preferred (Circana or Nielsen) Prior P&L exposure preferred Self-starter with a desire to roll up sleeves, manage competing priorities and work tactically Collaborative, organized, and capable of leading cross-functional teams to execute initiatives successfully Ability to think fast and react in a fast paced, results driven environment Passionate about food, dairy, and building brands that deliver meaningful experiences for consumers and customers Must be able and willing to drive a car Corporate Summary: At Shamrock Foods Company, people come first – our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922. Our Mission: At Shamrock Foods Company, we live by our founding family’s motto to “treat associates like family and customers like friends.” Why work for us? Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy.  That’s why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck.  And it doesn’t stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education, wellness programs. Equal Opportunity Employer At Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Created: 2025-12-01