Manager, Digital Marketing (Revenue Generation)

DescriptionLEGENDS Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Facebook, Twitter and Instagram @TheLegendsWay.ABOUT THE PROJECTNorthwestern University and Legends announced a multi-year partnership that will integrate data and analytics, marketing, premium seating, and general ticket sales initiatives into a single revenue-driven approach to support the New Ryan Field project. New Ryan Field will provide Northwestern donors, alumni, Wildcat fans and local Chicago businesses the most premier facility in college football. In addition to leading the New Ryan Field project, Legends will also be responsible for managing data intelligence, marketing and ticket sales for Northwestern Football, Mens Basketball, and all other ticketed sports.THE ROLE Are you a motivated, organized driven professional who enjoys hitting ambitious goals, being part of a team, and building something special? Are you a sports-lover looking for an opportunity to grow your career and work in collegiate athletics? Are you a leader who facilitates collaboration, builds strong relationships, and gets results? As a member of the Northwestern Athletics team, the Manager of Digital Marketing (Revenue Generation), is primarily responsible for engaging and driving revenue through the sale of tickets, VIP experiences and premium hospitality packages for the New Ryan Field project and all ticketed sports. We are seeking an experienced team member with a positive, results-oriented approach who can communicate clearly across all platforms and work diligently to create, initiate, manage and direct marketing strategies to promote sales, create awareness, generate interest, maximize attendance, generate revenue and enhance the overall fan experience. The Manager of Digital Marketing (Revenue Generation) will work under the guidance of the Vice President, Premium & Ticketing, and Northwestern Athletic leadership. ESSENTIAL FUNCTIONS Collaborate with department leadership to establish annual campaign goals. End-to-end management of simultaneous, highly-targeted, digital marketing campaigns. In conjunction with internal and external teams, create, initiate, manage and measure marketing campaigns to meet the financial goals of the athletic department. Responsible for constructing, implementing and executing strategic content, marketing, and data campaigns designed to drive revenue centered on the sale of tickets, VIP experiences and premium hospitality packages. Construct campaigns for the purposes of customer acquisition, expansion and retention. The campaigns will leverage digital and direct marketing assets including email, social media, webinars and sponsored events, paid search, display ads, retargeting and direct mail. In concert with the data, content, creative, sales and execution teams, develop personal and targeted segments to promote highly targeted content and messaging centered on specific campaigns. Plan, develop, and implement comprehensive paid media strategies to convert social audience to directly purchase and/or to drive new leads through appropriate channels including but not limited to Facebook, Twitter, Instagram and email campaigns. Analyze social media marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Understand our audience, our competition and build content that drives customer engagement and traffic. Suggest and implement new promotions, ads, competitions etc. to develop brand awareness, grow the audience and increase engagement Direct and optimize paid, in-kind and traditional media assets. Must illustrate strong interpersonal skills to gain consensus for planned campaigns, negotiate tight deadlines and unite teams with a single campaign vision and voice. Experience in building and integrating marketing teams and programs is a must. Strong digital marketing experience is required. This talented, creative and driven marketer is able to easily manage multiple campaigns at once, adhering to deadlines and meeting and exceeding all campaign goals. Analyze campaigns to determine and evaluate key measurables including Cost Associated per Lead, Online Marketing ROI (return on investment), Customer Conversion Rates, ROAS (return on ad spend) and other KPIs (key performance indicators). Work closely with Marketing team to strategize, maintain, and executive a 30-60-90 day communications timeline using diverse channels of communication Responsible for the leadership, training, coaching, performance and evaluation of the marketing staff. QUALIFICATIONSTo perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.Bachelors degree or equivalent4+ years in marketing and marketing related field at a digital marketing agency or a brand heavily engaged in digital conversionExperience overseeing a marketing/sales staff level preferredAbility to prioritize and meet competing deadlines independentlyAbility to manage multiple task simultaneously, while remaining organized, efficient and calm under pressureProven experience planning and implementing strategic and targeted marketing campaigns is requiredProven ability to work collaboratively in a team-oriented environmentPossesses effective project management skillsProfessional verbal and written communication skillsCandidate must have a strong work ethicCandidate should possess excellent time management and organizational skillsCOMPENSATION Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.WORKING CONDITIONS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

Created: 2025-10-04