Senior Strategist

Description Position at VMLY&R About Us: VMLY&RVMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we''re a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn''t just what we do "” it''s what we''re known for and who we are. We empower our clients to excel at the intersection of ''brand'' and ''customer experience,'' starting with simple goals: Create work that becomes part of people''s lives; promote value for our clients; and, in the best of cases, help the world.We''re committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.As a Senior Experience Strategist, you will be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences. Working as part of experience strategy and customer experience (CX) teams, you''ll help anticipate emerging opportunities at the intersection of people, culture, technology and business to identify where to play and how to win for VMLY&R clients. You will have autonomy yet will be supported with a moderate level of direction from experience strategy team leads and will work hand-in-hand helping teammates address client specific needs.A senior strategist is a primary driver of research (primary and secondary) and synthesizing those into actionable insights. You will be a critical part as a core team member, contributing across all phases of a CX project, leading defined workstreams and contributing to all team''s problem-solving and communication activities. Experience strategy is core to the VMLY&R Customer Experience (CX) practice, providing leadership across growth strategy, customer experience and product management, digital strategy, business design and innovation.ResponsibilitiesBe human-centered in all you doCultivate a deep understanding of the intersection of consumer motivationsIndependently execute environment and trends analysis, translating takeaways into actionable insightsCan deep dive into data and user analytics to understand behavior and results and develop actionable recommendations.Participate in and facilitate workshops with clients to help push strategic discussions and alignmentExecute research in support of the business rationale for CX efforts and developing a roadmap to ensure strategy connections to actionBe a thinker and a doer. An innovator and a visionary. A structured advisor (internal and external) with a creative imagination.Partner with experience strategy leads, CX teammates and account leadership to deliver on client needsContribute to the VMLY&R experience strategy and CX thought leadership and IPSkills & ExperienceStrong problem solving and troubleshooting skills, and a superior critical thinkerComfort with planning, executing, and synthesizing different types of research (e.g., capacity to create panels and screeners, leverage online research tools)Has a wide span of knowledge and experience across Digital, CRM, Mobile, Social, CMS, SEO, Commerce, and/or AnalyticsAn innovator and visionary with a creative imagination and a way of working that inspires creativityA demonstrated passion, familiarity, and curiosity with design thinking methodologyAbility to communicate effectively, aggregating information into an intuitive, easy to-understand flow (both orally and written)Completion of a bachelor''s degree and a multidisciplinary background, preferably in a related major such as marketing, strategy, psychology, sociologyInterest in customer experience, product management, strategy, and innovation3-5 years applicable experienceOur BenefitsAs the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.Corporate gift matching programPaid time off for volunteeringPaid parental leaveRanked No. 1 in advertising for our adoption assistance programCorporate discountsVMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. This employer is a corporate member of myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.

Created: 2025-11-15