Sr. Associate Marketing Manager - Plymouth, MN

, ATTENTION MILITARY AFFILIATED JOB SEEKERS, - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to, Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is 'On-Site' at the location detailed in the job post.At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.JOB SUMMARYThe Sr. Associate Marketing Manager, Parts and Lubricants, leads the development of marketing plans that meet the Category and PG,A division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen brand and drive growth through consumer ,dealer awareness; providing cross-category project leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the PG,A e-commerce, product, sales and Brand marketing teams.ESSENTIAL DUTIES AND RESPONSIBILITIESPlanningDevelop integrated product marketing launch and go-to-market plans that include positioning, naming and message developmentDevelop and manage multi-channel content strategy including photography, copy, animations, and videoEnsure consistent adherence to brand guidelines for all marketing materialsMarketing Asset Development ,Execution ⓠMarket Research, Events, Campaigns ,ToolsDevelop multi-channel purchase funnel marketing campaigns by working in conjunction with agenciesDrive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, ,presentationsDevelop project scopes ,objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budgetWork with cross-departmental team to develop ,maintain the master content and traffic calendarsResponsible for all phases of consumer catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distributionDevelop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store frontLead planning and execution of events including dealer shows and consumer eventsCreate collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POPBuild 1:1 relationship with consumers and build brand affinity through customer retention effortsDrive consumer insights generation and analysis via focus groups, surveys and other measurementTrack and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiencesKeep current with emerging digital marketing channels (i.e. social, mobile, email, search)Track, analyze and report on all campaign metricsLeadershipWork with cross-functional teams to deliver PG,A objectivesManage agency interaction, schedules, budgets and production of materials

Created: 2025-11-01