Content Operations & Performance Specialist

Crawford Group is seeking a Content Operations & Performance Specialist to join our client's team. In search of a seasoned Content Operations & Performance Specialistwith a strong background in marketing operations, data analytics, and B2B marketing. This contractor will play a critical role in shaping content performance strategy by analyzing how content produced by the marketing organization is activated across systems, regions, and categories. About Crawford Group. We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs. Responsibilities: Map the end-to-end content activation journey across internal systems and platforms. Identify and engage with key stakeholders across teams to gather insights and data. Analyze content usage, performance, and impact across content types, categories, and regions. Define KPIs and success metrics for content performance, aligned with business goals. Develop a comprehensive proposal for a scalable content performance framework, including implementation recommendations. Support team onboarding and education around the proposed framework and tools. Collaborate with cross-functional teams to ensure alignment and adoption. Qualifications: 3+ years in marketing operations, or content program management roles. Proven experience supporting and educating cross-functional teams. Strong understanding of B2B marketing and content lifecycle. Expertise in Workfront(mandatory). Experience with performance measurement, dashboarding, and KPI development - a must.

Created: 2025-10-31