Director, Content Analytics

Job DescriptionAbout the RoleFandango Entertainment is seeking a data-driven and programming-savvy Director of Content Analytics to lead efforts in understanding how content resonates with diverse audiences across platforms. This role will focus exclusively on content performance, audience engagement, and programming strategy -- informing both product decisions and content acquisition through deep, actionable insights.Key ResponsibilitiesAudience & Content PerformanceAnalyze reach, engagement, and consumption patterns across content types, genres and formats.Deliver insights on audience behavior segmented by demographics, geography, platform, and viewing context.Identify content trends and performance drivers to inform programming strategy.Translate complex data into clear narratives for partners.Content Acquisition & ProgrammingDevelop frameworks for evaluating content ROI, audience fit, and long-term engagement potential.Support content licensing and acquisition decisions with audience intelligence.Provide near real-time reporting to content programming teams to optimize content planning and publishing.Enable experimentation around content programming, promotion and distribution strategies.Data Science, Measurement & ReportingEnsure consistency and accuracy in content tagging and taxonomy. Drive more advanced approaches to enrich content data that might enable content analytics and/or algorithms ( embeddings, auto-tagging). Define and maintain core KPIs for content success across platforms.Build scalable dashboards and reporting tools to democratize access to content insights.QualificationsQualifications8+ years of experience in digital media analytics, with a strong background in streaming media for film, tv or related field. Expertise in tools & languages such as Databricks/Snowflake, SQL, Python/R, Adobe/Google Analytics, Tableau/Looker/DomoExperience using experimentation platforms to test programming, promotion and distribution strategies for content.Proven leadership experience building and managing analytics teams. Ability to mentor and grow diverse teams of analysts, fostering an inclusive, collaborative culture.Deep understanding of digital audience behavior, content consumption patterns, and media monetization models.Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives.Experience and interest in emerging methods and technologies ( AI/ML) that can be used to advance our practices around content analytics and data science. Additional Information:Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need.This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the of the Careers website.Salary range:$130,000 - $200,000 (bonus and LTI eligible)Additional InformationAs part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilityS.Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.

Created: 2025-11-14