SENIOR DIGITAL MARKETING ANALYST

MICRO CENTER is the nations leading computer and electronic device big box retailer! Our technology superstore has an industry-leading 40,000+ selection of premier computer products and the most knowledgeable staff in the business. Passion, Energy & Commitment describe life at Micro Center. We are passionate about customer service and developing long-term customer relationships. We are looking for those that are committed to these same values.Micro Centers Marketing Team is currently looking for a Senior Digital Marketing Analyst for our Customer Strategy and Analytics Team who can lead digital reporting, dashboarding, and analysis to personalize our customer journeys. The right candidate should not only have a strong understanding of digital marketing tactics and strategies but be a dynamic storyteller enabling them to provide strong recommendations and insights to personalize our digital customer journeys. While metrics, statistics and reports are important, being able to derive a meaningful story with key insights or trends and present that to leadership is critical for this role.If youre part digital analyst and part business strategist, and you enjoy diving into the data yourself to find out the Why, this is an exciting opportunity to grow with Micro Centers expanding Marketing team.MAJOR RESPONSIBILITES: Work directly with the Customer Strategy and Analytics team to strategize and implement insights that help drive strategic decisionsDevelop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization and recommendations to improve KPIsOwn the measurement and insights for website optimization and AB testingDeliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform and Microsoft ExcelLead the overall strategy and execution of web tagging and tag management initiatives acting as our Google Analytics (Universal Analytics and Google Analytics 4), Google Tag Manager, and Bloomreach Tag Manager expert Lead the continued development of our marketing channel attribution analysisManage & grow consumer focused analytics practices, staying on top of best of breed technologies and vendorsRelationships:? Reports directly to the Marketing Analytics Manager Supports Digital Marketing, Web Design, and Merchandise Teams EDUCATION & EXPERIENCE? Preferred Educational Level: BABS or Master's degree in Business, Finance, Computer Science or related fieldMinimum of 4 years' work experience as a Digital Analyst or equivalent position requiredMinimum of 2 years' work experience using website optimization, personalization and AB testing platform toolsMinimum of 2 years' work experience with tag management software (Google Tag Manager) and journeyevent trackingMinimum of 2 years' work experience analyzing digital ad campaigns from Google, Facebook or similarSkills:Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager)Expert proficiency in ExcelExperience with testing methodologies, including attribution modeling and AB testingFamiliarity with standard web languages, such as HTML, CSS, and JavaScriptPreferred intermediate SQL querying ability and understanding of relational databases.Ability to clearly explain technical ideas verbally and in writingStrong interpersonal, oral and written communications skills. Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data Ability to shift from channel-specific to holistic thinkingAbility to manage and prioritize a number of concurrent projectsReport automation experience is a plusExperience in a fast-paced retail environment is a plusFamiliarity with marketing channel attribution principles, measurement and analysis is a plusTo succeed one will need to be: Disciplined and action-oriented to drive resultsTenacious and energetic, not just talented Active listener -- asks good questions; creative, innovative and an out-of-the-box thinker.MICRO CENTER OFFERS EXCEPTIONAL BENEFITS:Medical, Dental and Vision Benefits Coverage for Regular Full-Time AssociatesEmployee Discount that includes a Friends & Family Discount ProgramTuition Reimbursement & Education DiscountsPaid Time Off for Regular Associates401K Plan with Company MatchEsteemed Vendor & Company Job TrainingCareer Advancement OpportunitiesOUR GROWTH OPPORTUNITIES:At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work, loyalty, competitive spirit and unwavering commitment to the customer can take you and your career to new places.Micro Center is an Equal Opportunity Employer. #appcastEqual Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Created: 2025-09-25