Assistant Store Director - Brand Experience

Assistant Store Director - Brand ExperienceWe're looking for an Assistant Store Director (ASD) of Brand Experience who has a strong eye for style and storytelling, and is responsible for how the Edikted brand comes to life inside the store.This role ensures the full in-store expression of the brand - from visual merchandising and product storytelling to event, activations, and experiential moments. You'll ensure the store is not only visually compelling, but also commercially effective.As part of the flagship leadership team, you'll operate within a high-volume, multi-dimensional environment, partnering closely with the Store Director, and cross-functionally to create a cohesive, high-impact customer experience.What You'll DoAs ASD of Brand Experience, you are responsible for how the product is presented and experienced in-store, while supporting the sales floor in an Assistant Store Director capacity.Own the In-Store Brand ExperienceLead all aspects of visual merchandising and product presentation across the storeTranslate brand direction into a store experience that is inspiring, clear, and commercially strongDrive product placement strategies that maximize sales, and continuously evolve the environment to reflect newness, trends, and customer behaviorOwn the planning and execution of in-store events, activations, and other key brand momentsPartner cross functionally on influencer visits, launches, and community-driven experiencesEnsure the store is always event-ready and able to execute high-visibility moments seamlesslyDrive Results Through Product Storytelling and MerchandisingUse product performance, trends, and customer insight to inform merchandising decisionsEnsure product placement supports both customer discovery, and conversionPartner with leadership to support floor sets, launches, and in-season updates with speed, precision, and strong attention to detailBalance creativity with commercial impact - making sure great visuals also drive resultsLead & Develop the Brand Experience TeamDirectly manage and develop the Brand Experience Lead(s) and other team members within your area of ownershipTrain and coach team members on visual standards, styling, and product presentation to ensure consistency across the storeSet clear standards for execution while encouraging creativity within brand guidelinesCreate and maintain accountability around visual merchandising consistency, quality, and speedSupport Total Store SuccessPartner closely with People & Culture, and Operations teams to ensure alignment, and that brand initiatives supports the customer experienceLead by example on the sales floor as a visible, hands-on leader-on-dutyCreate an environment of high standards and execution where the teams can focus on the customer because the brand experience is running smoothlyWho You AreAn experienced retail leader with 2+ years of experience in a Store Manager role, or 5+ years of experience in a high-volume, high-complexity Assistant Store Manager roleStrong background in visual merchandising, styling, and brand presentationCreative with a strong eye for fashion, product, trends, and what resonates with the customerAble to balance creativity with commercial thinking; organized, detail-oriented, and execution focusedA strong hands-on coach who is highly present on the floorEnergetic, engaging, and thrives in a fast-paced environmentFlexible and ready to work nights, weekends, and holidaysTech-savvy and confident using retail systems and toolsReporting StructureReports to: Store DirectorDirect Reports: Store Lead(s) and Sales AssociatesWhy You'll Love It HereGrowth - We're growing fast, and we want you to grow with usTeam - Work with passionate, creative, and driven peopleEnergy - No two days are the same. New drops, new trends, new opportunities, new initiativesImpact - This is the flagship. What you do here sets the tone everywhereScope - Lead how the brand shows up, and directly influence customer experience, traffic, and sales through environment and events for a flagship environmentIf you're ready to lead with energy, inspire a team, and build something unforgettable"”we want to hear from you.Apply now and let's make it happen.

Created: 2026-05-08