Senior Growth Marketing Manager

About CapCenterCapCenter is a technology-driven mortgage lender headquartered in Richmond, Virginia, offering purchase and refinance mortgage lending with a focus on exceptional borrower experience and operational efficiency. We're building an AI-first marketing engine "” and we need someone to lead it.Role SummaryCapCenter is looking for a Senior Growth Marketing Manager who lives at the intersection of growth marketing and applied AI. You won't just "use AI tools" "” you'll architect agentic workflows, deploy autonomous marketing systems, and build the infrastructure that lets a lean team outperform at scale. This is a senior leadership role for a marketer who thinks in systems, builds with AI, and measures everything. You'll own the full-funnel acquisition engine, set the digital marketing roadmap, and serve as the bridge between marketing, sales, and executive leadership.What You Will BuildAgentic content pipelines that generate, test, and optimize marketing assets autonomouslyAI-powered lead scoring and routing that connects the right borrower to the right loan officer at the right timeAutomated competitive intelligence systems that surface market shifts before competitors reactLLM-driven personalization at scale "” dynamic email sequences, landing pages, and ad creative tailored to borrower intentPredictive analytics models that forecast pipeline, revenue, and campaign performanceEnd-to-end marketing automation that runs 24/7 with human-in-the-loop oversightKey ResponsibilitiesStrategy and LeadershipDefine and own CapCenter's AI-augmented growth marketing strategy, setting quarterly OKRs aligned with company revenue targetsServe as the senior marketing voice in cross-functional leadership discussions "” translating business goals into AI-powered marketing plansBuild, mentor, and manage a growing marketing function "” hiring contractors, agencies, or junior team members as the team scalesPresent performance reviews, strategic recommendations, and budget proposals to executive leadershipEvaluate and champion emerging AI tools, platforms, and methodologies that create competitive advantageExecution and OptimizationArchitect and oversee multi-channel digital campaigns (paid search, paid social, email, SEO, content) to drive qualified mortgage leads at scaleBuild and deploy agentic workflows that autonomously manage campaign optimization, lead scoring, and content generationOwn marketing P&L "” manage six-figure paid media budgets, optimize spend allocation, and demonstrate ROI to leadershipDesign and optimize end-to-end marketing automation workflows "” from lead capture through nurture to conversionLead A/B testing and CRO programs across landing pages, ad creative, email sequences, and full-funnel conversion pointsDrive SEO/content strategy using AI-assisted research, generation, and optimization to build sustainable organic channelsAnalytics and IntelligenceOwn marketing analytics and attribution "” build AI-enhanced dashboards, define KPIs (CPL, CAC, LTV, conversion rates, ROAS)Deploy AI/ML models for predictive lead scoring, LTV forecasting, and multi-touch attributionDevelop forecasting models that connect marketing activity to pipeline and revenue outcomesCoordinate with loan officers and operations to align campaigns with business capacity and market conditionsQualificationsBachelor's degree in Marketing, Business, Communications, or related field (MBA or advanced degree a plus)8-12 years of digital marketing experience, with at least 4 years in a senior or leadership role owning full-funnel growth strategyHands-on experience building or managing agentic AI workflows "” autonomous agents, multi-step pipelines, or AI-orchestrated marketing systemsWorking knowledge of LLMs, prompt engineering, and AI application development as applied to marketingProven track record of scaling acquisition channels and managing six-figure+ marketing budgets with measurable ROIDeep proficiency in marketing platforms: Google Ads, Meta Ads Manager, Google Analytics (GA4), email/CRM tools (HubSpot or similar)Strong experience building and optimizing marketing automation and lead nurture sequences at scaleAdvanced analytical skills "” attribution modeling, forecasting, cohort analysis, executive-level reportingExcellent copywriting, storytelling, and content strategy skillsProven ability to manage vendors, agencies, freelancers, and/or direct reportsExecutive presence "” comfortable presenting to C-suite and cross-functional leadershipPreferredMortgage, real estate, or financial services marketing experienceExperience building AI agents using frameworks like LangChain, CrewAI, Claude, or custom orchestrationFamiliarity with CMS platforms (WordPress, Webflow, or similar)Knowledge of mortgage compliance and advertising regulations (RESPA, TILA, fair lending)Experience building a marketing function or team from the ground up

Created: 2026-05-08