Marketing Analyst

Job Title: Media Buyer/PlannerLocation: Houston, TX (Hybrid)Duration: 9 month contract with potential for extensionsOverviewWe are seeking an experienced Contract Media Buyer specializing in Television and Radio to support an online retail business in expanding its reach through traditional and broadcast media channels. This role is ideal for someone who understands how to drive measurable performance from linear TV, streaming TV (CTV/OTT), and terrestrial or digital radio, and can connect upper-funnel media efforts to eCommerce outcomes.Key ResponsibilitiesPlan, negotiate, and execute media buys across national, regional, and local television (linear and CTV/OTT) and radio platforms (terrestrial and streaming)Identify and evaluate media opportunities including network, cable, syndicated programming, and radio station placements aligned to target audiencesManage and optimize media budgets to maximize reach, frequency, and return on investmentCollaborate with agencies, networks, and media reps to secure optimal rates, placements, and added value (e.g., bonus spots, integrations)Analyze campaign performance using available attribution models (e.g., matched market analysis, media mix modeling, lift studies)Partner with analytics and digital teams to connect offline media exposure to online traffic, conversions, and revenueOversee trafficking of creative assets and ensure accurate scheduling and delivery of spotsMonitor pacing, delivery, and makegoods to ensure campaigns run as plannedDevelop post-buy analyses and provide actionable recommendations for future campaignsStay current on industry trends, including the evolving landscape of connected TV, programmatic audio, and cross-channel attributionQualifications2+ years of experience in media buying (agency or in-house)Strong relationships building experienceProven ability to negotiate rates and deliver efficient CPMs and value-added placementsExperience planning across both brand awareness and performance-driven campaignsFamiliarity with measurement approaches for offline media (e.g., Nielsen ratings, reach/frequency modeling, attribution tools)Ability to analyze performance data and translate findings into strategic optimizationsStrong organizational skills and attention to detail, particularly in managing schedules, budgets, and reconciliationsExcellent communication and stakeholder management skillsNice to HaveExperience with direct-to-consumer (DTC) or eCommerce brandsFamiliarity with CTV/OTT platforms and programmatic TV buyingExperience integrating TV/radio with digital campaigns (e.g., synchronized messaging, retargeting strategies)Exposure to test-and-learn frameworks such as geo-testing or incrementality testingSuccess MetricsCost efficiency (CPM, CPP, and negotiated value)Reach and frequency against target audiencesIncremental lift in site traffic, branded search, and conversionsReturn on ad spend (ROAS) and overall campaign ROIQuality and timeliness of campaign execution and reconciliation

Created: 2026-05-08