Marketing and Social Media Manager

Role DescriptionWe are seeking a full-time Marketing and Social Media Manager (in Houston, TX) to lead and execute a dynamic, multi-channel marketing program for a growing fashion and lifestyle brand. This role requires a strategic thinker who is equally comfortable rolling up their sleeves to execute"”owning everything from campaign development to performance analysis. Responsibilities include overseeing and executing social media, content creation, email campaigns, event marketing, website management and PR outreach to support brand growth and awareness. The role also involves tracking and analyzing marketing performance metrics to ensure effective results.Key ResponsibilitiesStrategy and PerformanceLead weekly team touch bases to ensure alignment across internal stakeholdersAnalyze performance across marketing channels and deliver actionable insightsIdentify opportunities for growth, optimization, and new channel developmentEmail and Lifecycle MarketingOwn end-to-end email marketing strategy and executionDevelop campaign calendars, messaging, segmentation, and testing strategiesTrack and optimize performance to drive engagement and revenueWebsite and Digital ExperienceManage ongoing website updates in alignment with the marketing calendarProvide recommendations to improve user experience, merchandising, and conversionTranslate press features into compelling, SEO-friendly blog contentExperience with Shopify is a PlusContent and Social MediaOversee and execute social media strategy across platforms including Instagram andTikTokPlan and Create engaging content (video and photos) and collaborate with in-houseteam to executeLead scheduling, posting, and content planning, including competitive research andideationCreative and Brand ExecutionDevelop graphics for all marketing channelsEnsure consistency across all visual and brand touch pointsInfluencer and PartnershipsLead influencer outreach, seeding, and relationship managementIdentify and execute partnership opportunities to expand brand awarenessQualificationsProven expertise in Marketing Strategy, Campaign Management, and Brand DevelopmentExperience in Digital Marketing including Social Media Management, SEO, and Email MarketingStrong Content Creation skills, including Copywriting, Editing, and Visual DesignProficiency in Analytics and Metrics to track and report on marketing performanceExceptional Communication, Leadership, and Organizational skillsProficiency with marketing tools and software such as CRM, analytics platforms, and graphic design programs - Canva and ShopifyExperience within the luxury or fashion industry is a plusAbility to work collaboratively in a fast-paced, creative environment

Created: 2026-05-08