Head of Ecommerce

About UsPosh Peanut is a fast-growing, design-obsessed baby and kids brand built for the modern parent. We are digitally native, move quickly, experiment boldly, and attract A-talent who want to build something culturally relevant and genuinely loved.RoleWe are seeking a Head of Ecommerce to own and evolve Posh Peanut's digital flagship. This leader is responsible for the daily health of the site while shaping the roadmap that drives growth, profitability, and customer loyalty. The role blends strategy and hands-on execution across merchandising, optimization, analytics, and platform management, partnering closely with Planning, Buying, Brand, Creative, Performance Marketing, and Executive leadership.What You'll DoStrategy, Operations & MerchandisingDefine the short and long-term ecommerce growth strategy aligned to company revenue, margin, and customer goalsManage day-to-day performance of the Shopify Plus storefrontOversee site merchandising including launches, promotions, and content updatesPartner with Planning and Buying to align inventory visibility and sell-throughOptimization, Analytics & DiscoverabilityLead CRO strategy, A/B testing, personalization, and UX improvementsBuild and maintain reporting across revenue, conversion, AOV, and key site metricsTranslate insights into clear recommendations and initiativesOwn SEO foundations and drive AEO, GEO and agentic commerceTechnology & LeadershipDefine and manage the ecommerce tech roadmap and third-party development partnerBuild and manage a high-performing ecommerce teamCollaborate cross-functionally with Brand, Creative, Performance, Planning, Finance, and Operations to deliver unified digital experiencesRetention & LifecycleIdeally oversee retention strategy including email, SMS, and loyalty programsPartner with CRM and performance teams on segmentation, automation, and personalization effortsWhat You'll Bring10+ years of direct-to-consumer ecommerce experience, ideally in apparel or lifestyleDeep hands-on expertise with Shopify PlusProven success improving conversion, revenue, and customer lifetime value through testing and optimizationStrong analytical skills with the ability to turn data into actionExperience managing external developers and technology vendorsDemonstrated team leadership and cross-functional influenceNice to have: Klaviyo, Attentive, AlgoliaComfortable operating in a fast-paced, test-and-learn environmentHybrid role based in Glendale, CA with an expectation of approximately three in-office days per week.

Created: 2026-05-09