Senior Manager, Events

Position OverviewPOP MART is entering its next phase of U.S. growth. As we expand flagship stores, tiered retail formats, pop-ups, and brand activations, we are establishing a dedicated Events function to elevate customer experience and brand presence nationwide.The Senior Manager, Events will build this function from the ground up "” defining strategy, developing scalable processes, managing budgets, and executing high-impact retail and brand activations across the U.S.This role requires a builder mindset. The ideal candidate thrives in ambiguity, operates with agility, and balances strategic thinking with hands-on execution. We are looking for someone who moves fast, learns quickly, and can translate creative vision into operational excellence.Key ResponsibilitiesFunction Build & StrategyEstablish the U.S. events strategy aligned with brand, retail, and commercial goalsDefine event tiers (flagship openings, pop-ups, exhibitions, IP launches, community events)Build annual event roadmap and budget planning frameworkDevelop scalable SOPs, vendor playbooks, and approval workflowsEvent Execution & GrowthLead end-to-end execution of retail store openings, pop-ups, exhibitions, and brand activationsManage external agencies, production vendors, and cross-functional partnersEnsure events drive measurable outcomes: traffic, sales, brand awareness, community engagementIdentify growth opportunities in new markets and emerging formatsOperational ExcellenceCreate standardized project management tools and timelinesEstablish cost controls and ROI tracking mechanismsBuild vendor network across regions (West, Central, East)Ensure compliance with local regulations, mall policies, and safety requirementsCross-Functional LeadershipPartner with Retail, Marketing, Visual Merchandising, Operations, and HQ stakeholdersTranslate global brand direction into locally relevant executionProvide field guidance and training for store teams supporting eventsTeam & Capability DevelopmentAssess future team structure needs as the function scalesHire and develop event team members over timeFoster a high-accountability, growth-oriented cultureQualifications7+ years of experience in retail events, experiential marketing, or brand activationsProven experience building or scaling an events functionStrong project management and budget ownership experienceExperience managing multi-location retail activationsComfortable operating in fast-paced, high-growth environmentsStrong vendor negotiation and relationship management skillsAbility to balance creativity with operational disciplineLeadership ProfileWe are looking for someone who:Is agile and adaptable in evolving environmentsDemonstrates a growth mindset and ownership mentalityIs comfortable building structure where none existsCan operate both strategically and tacticallyIs resilient, solutions-oriented, and execution-drivenThrives in a global, cross-cultural organizationWhat Success Looks Like (First 12 Months)Defined U.S. events framework and governance structureDelivered successful flagship openings and IP activationsEstablished measurable ROI trackingBuilt scalable processes to support multi-store growthPositioned events as a revenue-driving function, not just marketing support

Created: 2026-05-09