Manager, Brand Management

Manager, Brand ManagementThe Manager, Brand Management serves as a central strategic leader within the Marketing organization and the primary liaison to Merchandising. This role is responsible for translating merchant priorities and enterprise growth objectives into cohesive, end-to-end go-to-market strategies that drive incremental traffic, sales, and customer engagement.This position owns the development of the annual integrated marketing calendar and full-funnel planning across store and digital channels, ensuring alignment across Creative, Media, Digital, Social, eComm, Customer Insights, and Stores. As a key connector across teams, the Brand Manager ensures marketing investments are strategically focused, efficiently deployed, and directly aligned to the highest-priority business initiatives.This role plays a critical part in protecting execution speed, cross-functional alignment, and overall go-to-market effectiveness at scale.Principal Duties and ResponsibilitiesServe as the primary marketing liaison to Merchandising, ensuring clear alignment on seasonal, category, and strategic priorities to inform full-funnel marketing plans.Own the development and execution of the annual integrated marketing calendar, translating merchant priorities into cohesive, end-to-end go-to-market strategies across all customer touchpoints.Apply a structured Who / What / How planning framework to ensure marketing strategies are grounded in clear audience targeting (Who), prioritized business objectives (What), and disciplined channel execution (How).Lead cross-functional planning across Creative, Paid Media, Digital, Social, eComm, Customer Insights, and Stores to ensure consistent execution and strong customer experiences.Partner closely with the Customer Insights team to identify growth opportunities, performance gaps, and actionable consumer insights that inform strategic planning and optimize go-to-market effectiveness.Drive continuous improvement of the end-to-end marketing planning process to increase clarity, speed, efficiency, and overall impact.Ensure marketing investments support enterprise traffic, sales, and category growth objectives through strong upfront alignment and prioritization.Own the development and delivery of monthly and quarterly business recaps, providing performance insights, strategic recommendations, and clear action plans to senior leadership.Actively participate in weekly agency and paid media meetings to ensure full-funnel strategies remain aligned to merchant priorities and marketing goals, holding partners accountable for performance and focus.Foster a high-performance, collaborative team culture built on accountability, transparency, and strategy. thinking.Minimum Requirements/Qualifications5-7+ years of experience in Brand Management and/or Integrated Marketing, with demonstrated ownership of end-to-end go-to-market strategy.Experience in CPG and/or large-scale retail environments (big box retail experience preferred).Proven track record of translating business strategy into cohesive, full-funnel marketing plans that drive traffic, sales, and customer engagement.Experience leading cross-functional planning across Creative, Media, Digital, and Insights teams.Strong analytical and business acumen, with experience developing performance recaps and translating data into actionable recommendations.Demonstrated ability to operate effectively in fast-paced environments with ambiguity, bringing structure, clarity, and strategic direction where processes may not yet be fully defined.Ability to influence and align senior stakeholders across Merchandising and Marketing.Experience participating in full-funnel paid media strategy discussions.Effective communication and presentation skills, with comfort engaging leadership audiences.Ability to manage multiple priorities in a dynamic, high-growth retail environment.

Created: 2026-05-09