Sr. Retention and Lifecycle Marketing Manager

About UsPosh Peanut is a fast-growing, design-obsessed baby and kids brand built for the modern parent. We are digitally native, move quickly, experiment boldly, and attract A-talent who want to build something culturally relevant and genuinely loved.RoleWe are seeking a Senior Retention & Lifecycle Marketing Manager to own strategy and execution across email, SMS, app push, loyalty, and key customer journeys. This role drives repeat purchase, customer lifetime value, and lead activation through data-informed lifecycle programs. The ideal candidate is both strategic and hands-on, partnering cross-functionally to deliver cohesive, high-performing customer experiences.What You'll DoRetention & Lifecycle OwnershipOwn end-to-end strategy and execution for batch, automated, and transactional campaigns across email, SMS, and app pushBuild and scale lifecycle, winback, and post-purchase journeys using behavioral, cohort, and LTV dataLead content planning and briefing aligned to product launches, inventory, and promotional momentsManage production workflows from ideation through QA, deployment, and post-campaign analysisLoyalty Program & Strategic SupportPartner with leadership to shape loyalty program structure, rewards, and implementationDevelop loyalty journeys, tiers, and personalized offers across channelsCross-Functional CollaborationAlign retention calendars with brand, ecommerce, merchandising, and product prioritiesPartner with creative and copy teams to deliver on-brand, customer-centric storytellingPerformance, Analysis & ComplianceOwn reporting and KPIs (i.e. open rate, CTR, CVR, revenue, unsubscribe, and LTV)Present insights and recommendations to stakeholders and lead implementationEnsure compliance with CAN-SPAM, GDPR, CCPA, and TCPA; maintain deliverability health and suppression listsTesting & OptimizationLead A/B testing roadmap across subject lines, creative, timing, and segmentationBuild advanced segmentation and dynamic content strategies to increase personalization and conversionWhat You'll Bring5-8 years in lifecycle, CRM, or retention marketing for a DTC or ecommerce brandDeep experience with Klaviyo and Attentive; familiarity with app push tools such as TapCartProven success scaling automated workflows and loyalty programsStrong analytical skills with proficiency in Excel or Google Sheets and analytics toolsComfortable QAing creative assets; HTML or CSS knowledge a plusExcellent project management, organization, and cross-functional communication skillsComfortable operating in a fast-paced, test-and-learn environmentHybrid role based in Glendale, CA with an expectation of approximately three in-office days per week.

Created: 2026-05-09