Ecommerce Manager

Who We Are At Feetures, movement is our business. And we believe that a meaningful business begins with authentic values"”and our values were forged by the bonds of family.What started as a bold idea around a kitchen table has grown into a fast-moving, purpose-driven brand redefining performance. As a family-owned company in North Carolina, we are fueled by the belief that better is always possible"”and that energy drives both our products and our culture.Movement is at the heart of everything we do. From our socks to our team and to our communities, we are always pushing forward. If you are ready to grow, challenge the status quo, and help shape the next chapter of a brand that is always in stride, come move with us. Feetures is Meant to Move. Are you?Role Summary: The Ecommerce Manager, Site Performance & Merchandising will own and optimize onsite performance across our DTC business. This role is responsible for how effectively we convert traffic into revenue across product categories through strong merchandising, testing, and customer-informed decision making. You will work closely with the Director of Ecommerce & Digital Marketing and leadership team to translate high-level strategy into execution, insights, and continuous optimization.You will combine performance data (revenue, CVR, AOV, contribution margin), customer insight (behavior, feedback, friction), and hands-on execution (merchandising, CRO, testing) to improve category performance and overall site conversion.Key Responsibilities: Onsite Performance & OptimizationOwn performance across product categories (CVR, AOV, sell-through)Identify opportunities to improve conversion and revenueTranslate performance data into actionable site improvementsMerchandising & Category ManagementOwn homepage, collections, and product sortingAlign product visibility with demand, inventory, and marketing activityContinuously refine category structure and navigationCollaborate with Product Development to understand new trends within markets and how to translate onsiteCRO & TestingOwn and execute CRO roadmap across PDP, cart, and key site flowsRun A/B testsIdentify and remove friction in the customer journeyCustomer & Consumer InsightsRegularly analyze customer feedback and behaviorIdentify key drivers of conversion and drop-offTranslate insights into improvements across PDPs, merchandising, and messagingShare insights with product and marketing teams to inform decisionsProduct + Marketing Launch ExecutionLead onsite execution for product launchesEnsure alignment between marketing campaigns and onsite experienceLaunch sales and promotions and seasonal product transitionsEnsure all website content is updated and accurate (assets, product descriptions, etc.)Support product lifecycle optimization (launch ? scale ? exit)Analytics & ReportingOwn reporting across product and category performanceProvide clear visibility into what is working, what is not, and whyBring insights and recommendations to leadershipSite Optimization & RoadmapIdentify and prioritize site improvements based on impactPartner with design and development on UX/UI enhancementsExecute quickly on high-impact changesCross-Functional CollaborationPartner closely with paid media (Acquisition), Email + SMS (Retention), DTC Marketing, Product Design and Development, and DTC Inventory Demand PlanningAlign onsite experience with traffic sources and customer messagingQualifications: 4-7+ years in DTC ecommerce (Shopify preferred)Experience working on or influencing $15M+ DTC revenueStrong experience in merchandising and onsite optimizationCRO and A/B testingProduct/category performance analysisProven ability to use data and customer insights together to drive decisionsStrong execution skills with a test-and-learn mindsetPreferred Qualifications: Apparel, performance, or multi-category DTC brandsExperience working closely with paid media teamsFamiliarity with MER and contribution margin frameworksExperience mentoring or managing junior team membersBenefits:Health insuranceDental insuranceVision insuranceLife & Disability insurance401(K) with company matchCompany Paid holidays and PTO:Feetures offers 20 PTO days which are available to you on day one of employment and are available to all employees, no matter your role. After working at Feetures for 5 years, your PTO days will increase to 25 days. These days can be used for vacations, appointments and sick days.Additionally, we offer 1 floating holiday to be used at your discretionWe offer 10 company paid holidays a yearPerks: Parking provided (Charlotte office and onsite at Hickory office)Employee Engagement teamMonthly stipend to pursue an active lifestyleFeetures is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reasons protected by law.

Created: 2026-05-09