Director of Merchandising

Title: Director of MerchandisingReports To: SVP Merchandising and PlanningAbout A.L.C.A.L.C. was founded in 2008 by sought-after celebrity stylist Andrea Lieberman to address a multi-generational need for accessible, high-quality capsule wardrobing. The Los Angeles-based, women-led brand hails from New York, making it fluent in fast-paced living with a confident, laid-back attitude. Since its inception, A.L.C. has established a unique proposition as a design-led organization offering considered classics with a modern twist, empowering women to enhance their personal style. Innovative use of textures, unique silhouettes with bold details, and a modern take on timeless tailoring, are just a few of the elements that define the brand every season. Each collection is built on a foundation of exclusive fabrications, best-in-class construction, and thoughtful creative collaborations.Position Overview: The Senior Director of Merchandising reports to the Senior Vice President of Merchandising & Planning and leads enterprise merchandising strategy across ALC's multi-channel business, including Wholesale, Retail, and Ecommerce. This role owns seasonal line architecture, category strategy, assortment planning, and merchandising-driven go-to-market execution, translating creative vision into commercially successful, brand-right assortments.The ideal candidate brings exceptional product taste, strong merchandising judgment, and the ability to operate at the intersection of Design, Buying, and Planning within a fast-growing, design-led and data-informed fashion brand.Responsibilities:Merchandising & Assortment Strategy• Lead seasonal and annual merchandising strategy across all channels, including line architecture, category growth plans, SKU count, and pricing architecture.• Translate creative vision into disciplined, customer-centric assortments that drive growth, margin, and inventory productivity.• Ensure consistency of assortment strategy across channels while supporting channel-specific needs.• Establish and scale clear merchandising-led go-to-market processes and disciplines, improving seasonal execution, cross-functional alignment, and speed to market.• Partner closely with Planning to align merchandising strategy with forecasts, inventory plans, and Open-to-Buy.Design Partnership• Collaborate with design team and Chief Creative Officer as merchandising partner in seasonal process.• Provide clear, data-informed input throughout development on category performance, pricing, depth, and line balance.• Partner early with Design and Product Development on line architecture, SKU count, cost targets, and delivery flow.• Ensure disciplined line editing while protecting brand integrity and creative intent.Merchandising Go-To-Market• Lead merchandising-driven go-to-market execution across all channels.• Own merchandising GTM calendars, milestones, and deliverables in partnership with Planning, Buying, Marketing, and Production.• Ensure alignment between assortment priorities, buying decisions, pricing, inventory flow, and launch timing.Cross-Functional Partnership• Partner closely with the Director of DTC Buying to ensure channel buys align with enterprise merchandising strategy.• Align with Wholesale leadership on category strategy, pricing architecture, and inventory exposure.• Work closely with Vice President of Planning and planning team on seasonal financial plans and OTB.Leadership & Team Development• Lead and develop the merchandising team, setting clear expectations and performance standards.• Build strong merchandising fundamentals, analytical rigor, and brand sensibility across the team.• Contribute to strengthening merchandising and go-to-market capabilities as the business scales.Qualifications:• 10+ years of merchandising experience within premium or luxury apparel brands.• Exceptional fashion taste and product sensibility, with a proven ability to curate brand-right assortments in a design-driven and data informed environment.• Hands-on experience with line planning, assortment strategy, and merchandising-led go-to-market execution.• Strong analytical skills with the ability to translate data into clear merchandising decisions.• Proven experience establishing and scaling merchandising-led go-to-market processes and operating disciplines, bringing structure, clarity, and accountability to seasonal execution.• Proven ability to partner effectively with Design, Buying, and Planning teams.• Experienced people leader with strong communication skills and sound commercial judgment.

Created: 2026-05-09