Ecommerce Manager

About CloveClove makes the #1 shoe for healthcare workers "” designed specifically for the doctors, nurses, and clinicians who are on their feet for 12-hour shifts and need footwear that keeps up. Since launching, Clove has outfitted over 800,000 healthcare professionals and logged more than 154 million shifts. We sell direct-to-consumer at , with a growing catalog of shoes, boots, recovery slides, compression socks, apparel, and accessories.Our website isn't just a storefront "” it's the primary way our community discovers, evaluates, and buys the products we make. Getting that experience right is one of the most important things we do.The RoleWe're looking for an Ecommerce Manager who is equal parts operator, analyst, and experience obsessive. This person owns the day-to-day health and performance of Clove's DTC and B2B websites "” from merchandising and CRO to site reliability and UX "” and is relentlessly focused on making it easier for healthcare workers to find, love, and buy Clove.This is a high-ownership role. You won't wait to be told what to test or what to fix. You'll have the data, the judgment, and the autonomy to drive the site forward "” and you'll be accountable for the results.What You'll OwnSite Performance & ConversionOwn and continuously improve conversion rate across all key funnel stages "” PDP, collections, cart, checkoutDesign and run a structured A/B testing roadmap; document hypotheses, results, and learnings rigorouslyMonitor site speed, uptime, and technical health; partner with developers to address issues proactivelyIdentify and eliminate friction in the customer journey, from landing page to post-purchaseMaintain & optimize B2B websiteMerchandising & Product ExperienceOwn collection and PDP merchandising "” product ordering, copy, imagery standards, upsell and cross-sell logic, and category structureEnsure new product launches hit with the right positioning, content, and site architecture from day oneManage the site across our full catalog: multiple shoe silhouettes, colorways, sizing variants (standard and wide), accessories, apparel, and bundlesKeep the site clean and accurate "” no broken links, outdated promotions, or incorrect inventory signalsAnalytics & ReportingBuild and own dashboards that give the business real-time visibility into ecommerce KPIs: sessions, CVR, AOV, bounce rate, add-to-cart rate, checkout abandonment, revenue by collection, and moreConduct cohort analysis and customer behavior analysis to surface actionable insightsPartner with paid media, email, and organic teams to understand traffic quality and landing page performancePresent findings and recommendations to leadership in a clear, data-grounded wayPromotions & CampaignsManage the site-side execution of all promotional campaigns "” banners, landing pages, timely content updates, and promotional logicOwn the site calendar; coordinate go-lives across product launches, sales events, and seasonal momentsMaintain and evolve our promotional mechanics (bundles, free gifts, tiered discounts, loyalty integration)Platform & Vendor ManagementServe as the internal Shopify expert "” understand its capabilities and limitations deeply, and push them intelligentlyOwn relationships with relevant app vendors and partners (reviews, search, upsell, personalization, etc.); evaluate and implement new tools when they move the needlePartner with developers on larger technical projects; write clear briefs and QA thoroughly before anything goes liveCollaborate with agency team on Amazon storefrontWho You AreYou are data-obsessedYou don't guess "” you measure. You know your funnel numbers cold, you spot anomalies before anyone else does, and you build dashboards that make the invisible visible. You've run hundreds of A/B tests and know how to design them properly, size them correctly, and draw real conclusions from the results.You think like a customerYou've spent real time understanding who Clove's customer is "” the nurse on her third 12-hour shift, the PA who's been in clogs for years. You can look at a product page and immediately know what's missing, what's confusing, or what would make someone click "Add to Cart" instead of bouncing.You're a relentless operatorYou take pride in a site that just works "” accurate, fast, polished, and trustworthy. You notice the things that most people wouldn't: the modal that's slightly off on mobile, the collection that loads slowly, the promotion that wasn't turned off on time. You fix things because you care, not because someone else caught it first.You have deep intellectual curiosityYou read about CRO, UX, and ecommerce obsessively. You listen to marketing podcasts. You follow what the best DTC brands are doing and ask why. You have a point of view on what makes a great product page, what the right loyalty program mechanic looks like, and how to think about site architecture for a catalog like Clove's.You communicate clearlyYou can synthesize a complex analysis into a clear recommendation. You know how to write a brief that a developer can actually build from. You're a trusted voice in cross-functional meetings because your perspective is grounded in real data and good judgment.Experience & Requirements4+ years of ecommerce experience, with meaningful ownership of a DTC brand's website performanceHands-on Shopify expertise "” you've lived in a Shopify store and know it wellStrong analytics skills: fluency in Google Analytics 4, experience with UX diagnostic tools like HotJar and MS Clarity, experience with Shopify analytics, and comfort building dashboards (Looker, Tableau, or similar)Experience running a structured A/B testing program (Optimizely, VWO, Convert, or similar)Experience with apparel, footwear, or a multi-variant catalog is a strong plusFamiliarity with loyalty programs, bundling mechanics, and promotional campaign executionComfortable with HTML/CSS/Liquid at a working level "” you can read code, edit templates, and communicate technically with developersStrong project management skills; experience coordinating multiple workstreams across product, marketing, and engineeringWhy This Role is a Great OpportunityHigh ownership from day one "” you'll run the site, not support itA brand with genuine product-market fit, a loyal community, and strong word-of-mouth in healthcare "” you're not starting from scratchA complex, interesting catalog: multiple shoe styles, colorways, wide-fit variants, accessories, apparel, bundles, student pricing, HSA/FSA eligibility, group orders, and wholesale "” plenty of surface area to work withRoom to build "” there is meaningful work ahead in personalization, site architecture, international expansion, and CRO maturityA mission that matters: the people who wear Clove are saving livesBenefitsCompetitive base salaryHealth, dental, and vision insuranceAdditional perks

Created: 2026-05-09