Marketing & E-Commerce Coordinator (Luxury Retail)

Role Title: Marketing & E-Commerce Coordinator (Luxury Retail)Location: Austin, TX (in-store + content capture required)Type: Full-TimeCompensation: $50,000-$55,000 base + performance bonusAbout Cowboy BrideCowboy Bride is a luxury bridal boutique rooted in laid-back luxury with a Western soul. We specialize in fashion-forward bridal with a highly curated designer assortment and an elevated, personalized in-store experience.We operate at the intersection of luxury retail and e-commerce, and our marketing is expected to drive both appointment bookings and product sales.The OpportunityThis role offers the opportunity to work closely with the Founder and Creative Director, gaining direct exposure to brand vision, merchandising decisions, and high-level marketing strategy.You will not be operating in a silo"”you will be part of building and executing the next phase of Cowboy Bride's growth.The RoleWe are looking for a Marketing & E-Commerce Coordinator with experience in retail or fashion (not service-based businesses) who can execute content, support paid media, and contribute to e-commerce growth.This is a hands-on role focused on execution, performance tracking, and campaign support. Strategy and direction will be provided"”you will be responsible for bringing it to life and ensuring it performs.Key ResponsibilitiesContent ExecutionExecute weekly content across Instagram + TikTokCapture in-store content (gowns, styling, real bride moments)Edit short-form video (Reels, TikTok)Write captions aligned with Cowboy Bride's voicePaid Media Support (Performance-Focused)Assist in managing Meta (Instagram/Facebook) ad campaignsUpload creatives, monitor performance, and make basic optimizationsSupport testing of messaging, audiences, and creativeTrack key ad metrics (CPC, CTR, cost per inquiry)E-Commerce Support (Shopify)Support product-focused campaigns (minis, accessories, drops)Assist in merchandising and product storytellingMonitor basic performance metrics (conversion rate, product performance)Help execute campaigns tied to launches and eventsPerformance Tracking & Reporting (Non-Negotiable)Track and report weekly:Appointment inquiries from marketingBooked appointmentsTop-performing content and adsMaintain a KPI tracker (Google Sheets or similar)Identify what is driving action"”not just engagementCampaign SupportAssist in executing campaigns tied to:Trunk showsNew arrivalsSeasonal momentsEnsure content, ads, and email are alignedEmail Marketing SupportCoordinate campaigns through MailchimpSupport product launches, events, and client communicationWhat We're Looking For1-3 years experience in retail, fashion, or e-commerce marketing (required)Experience creating content for Instagram and TikTokBasic familiarity with Meta Ads ManagerExperience with Shopify (or strong willingness to learn)Strong attention to detail and ability to execute consistentlyWhat Sets You ApartYou understand that marketing should drive sales and bookings"”not just engagementYou have a strong eye for fashion, styling, and visual storytellingYou are organized, proactive, and reliableYou are comfortable working in a fast-paced retail environmentWhat This Role Is NotThis is not a strategy-only roleThis is not a passive content posting roleThis is not for someone without retail or product-based experienceSuccess in This Role Looks LikeConsistent, high-quality execution across content and campaignsIncreased appointment inquiries and bookingsStrong support of e-commerce revenue through product-focused marketingClear understanding of what is working and whyTo ApplyPlease submit:ResumeExamples of content or campaigns you have worked onBrief note on your experience with retail, e-commerce, or adsWe are looking for someone who can execute with intention, support growth, and contribute to real business results.

Created: 2026-05-09