Vice President, Global E-Commerce & Growth Marketing

STAUD Clothing, headquartered in Los Angeles, CA, has an opening for a Vice President, Global E-Commerce & Growth Marketing, working a hybrid in-office role in its Los Angeles office.Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, Staud stands at the intersection of vintage inspiration and modern design"”cool, confident, and deeply tied to culture. From cult-favorite accessories to elevated collaborations with brands like Birkenstock and St. Regis, Staud has built a world that's distinctly LA yet globally resonant.STAUD offers a health care plan to include medical coverage, dental care, vision insurance, an FSA plan, long-term disability insurance, and a matching 401k plan.Role OverviewThe VP, Global E-Commerce & Growth Marketing owns the end-to-end performance of the company's digital business, with full accountability for e-commerce P&L, customer growth, and profitability. This leader is responsible for translating the brand's product, merchandising, and creative vision into a high-performing digital business, balancing brand equity with disciplined, data-driven growth. The role requires deep partnership across merchandising, marketing, and operations to ensure alignment between product launches, demand generation, and customer experience. As a core member of the executive team, this individual serves as a key cross-functional leader and thought partner to the founders and senior leadership. As a team leader this role drives the company's digital growth strategy across acquisition, retention, and site experience, while building the infrastructure, operating rigor, and team required to scale sustainably.Essential DutiesOwn E-Commerce Commercial PerformanceFull accountability for digital revenue, profitability, and customer economicsSet and deliver against targets across revenue, margin, CAC, LTV, and contribution profitLead forecasting, budgeting, and in-season pacing in partnership with executive leadershipEstablish clear accountability, reporting, and operating rigor to ensure consistent deliveryLead End-to-End Digital Experience & MerchandisingOwn site experience, conversion, and digital merchandising strategyPartner with merchandising and planning teams to align on product priorities, launches, and inventory flowEnsure cohesive execution across site, campaigns, and lifecycle touchpointsOptimize product storytelling, site curation, and on-site experience to support both brand and conversionLeverage performance and customer data to inform commercial decisionsOversee Full-Funnel Growth MarketingOwn acquisition, retention, and reactivation strategies across paid digital channelsLead performance marketing and affiliate with a focus on efficiency and scaleOptimize channel mix and investment strategy to improve return and reduce concentration riskEstablish clear standards for attribution, measurement, and testingBalance short-term performance with long-term customer and brand valueOwn Lifecycle & Customer GrowthLead lifecycle marketing to increase repeat rate, engagement, and LTVBuild segmentation and personalization strategies aligned to customer behavior and business prioritiesEnsure lifecycle is integrated with product launches and campaign planningLead Data, Analytics, and MeasurementEstablish a robust analytics and reporting infrastructureDefine KPIs and reporting frameworks that drive clarity and accountabilityTranslate performance data into actionable insights for executive leadershipDrive a culture of testing, measurement, and continuous optimizationDrive Cross-Functional Alignment Across DTCPartner closely with marketing, merchandising, retail, creative, and operations leadershipLead integrated planning across campaigns, product launches, and key initiativesEnsure digital strategies are aligned with broader brand and omnichannel prioritiesServe as a key operator within the DTC and executive leadership teamExpand Growth & Build for ScaleIdentify and scale new channels, partnerships, and growth opportunitiesEvaluate and implement tools and capabilities to support growthBuild and develop a high-performing organization (4-5 direct reports; 12-15 team members, scaling with the business)Establish systems, processes, and operating rhythms that enable scale and efficiencyPrerequisite Knowledge, Skills, & Education15+ years of experience in e-commerce, digital commerce, or omnichannel retail8+ years leading senior, cross-functional teamsProven track record of owning and scaling a meaningful revenue channel with P&L accountabilityStrong commercial acumen with experience managing revenue, profitability, and performance Deep understanding of digital commerce, including site experience, merchandising, and customer lifecycleExperience partnering cross-functionally across merchandising, marketing, retail, and operationsStrong analytical mindset with the ability to translate data into clear, actionable decisions Exceptional leadership, communication, and executive presenceStrategic thinker with the operational rigor to drive executionPhysical and Mental RequirementsStanding and sitting for extended periods of time.Lifting up to 25 pounds in a safe and prudent manner.Ability to easily move throughout an office with ease.Ability to read, write, and understand English.Ability to effectively interact with others internally and externally.Ability to utilize office equipment in a safe and prudent manner, including a copy machine, fax machine, computer, telephone, and other general office equipment that may be used regularly.Ability to work with many different personalities.Ability to work in a fast-paced environment.Correctable vision and hearing.Ability to work on-site, full-time.Job Type: Full-Time, Exempt

Created: 2026-05-09