Lead, Content Marketing

Position Title: Lead, Content Marketing (Growth)Location: Bellevue, WA Position Type: Regular, Full-TimeWho we are: Roundglass is a wholistic wellbeing company working to empower healthier lives, stronger communities, and a more sustainable world. That w in wholistic is there for a reason: We believe true wellbeing spans the whole human experience, from how we care for ourselves to our connections with others and the planet.This philosophy shapes both what we build and how we work. We've created an environment where supporting people's whole selves fuels their most meaningful work.Roundglass creates real-world impact through two core pillars:Through the Roundglass Living platform, we deliver personalized wellbeing guidance rooted in science. The Roundglass Living app helps people develop habits that last through breathwork, meditation, movement, nutrition, music, and more.Roundglass Giving is our nonprofit arm, driving our philanthropic vision, including a collection of initiatives championing youth development, women's equity, and environmental stewardship. We're on a mission to transform communities by tackling systemic challenges and unlocking human potential.If you're passionate about the role wellbeing plays in people's lives and want to contribute to a culture that embodies the change we're creating, we'd love to meet you.About the role: We're seeking an exceptional Content Lead, Marketing, to own all marketing content and serve as the brand voice architect for our wellbeing platform. In this strategic role, you'll develop and maintain foundational marketing language, messaging frameworks, and content standards that drive brand awareness and user acquisition across all audiences and channels.You'll create comprehensive marketing content spanning digital platforms, PR materials, advertising copy, and thought leadership pieces that resonate with diverse audiences globally. This role requires both brand building expertise and performance marketing acumen, ensuring all content drives measurable business results while maintaining brand consistency.As the marketing content authority, you'll establish core messaging that other teams adapt for their specific needs while ensuring complete alignment across all content functions.What you'll do:Brand Strategy & Content DevelopmentOwn company-wide marketing content including messaging frameworks and brand positioningDevelop foundational brand language that scales across teams and initiativesTranslate company philosophy into accessible, resonant messaging for diverse audiences.Multi-Channel Content CreationOwn social media content creation across platformsOversee content writers and establish content standardsDevelop email marketing campaigns and website contentCreate PR materials and external marketing contentPerformance & OptimizationWork with analytics teams on performance measurement and optimizationCreate comprehensive reports on brand impact and content performanceOptimize content for SEO and user acquisitionMake data-driven decisions to improve content effectivenessCross-Functional LeadershipEnsure alignment across all content functions and teamsPartner with product and design teams on content strategyCoordinate global content initiatives and cultural adaptationSkills & Qualifications:8+ years of proven experience in marketing content creation and brand managementExpertise in health/wellbeing marketing with understanding of regulatory requirementsDemonstrated success driving brand awareness and user acquisition through content marketingPortfolio showcasing successful marketing campaigns across multiple channelsExceptional writing and creative skills across all marketing formatsExperience with both brand building and performance marketing strategiesAdvanced proficiency with marketing technology platforms and optimization toolsStrong understanding of social media, email marketing, and digital advertisingExperience working across global markets and diverse audiencesAnalytical skills to measure and optimize content performanceKnowledge of PR, media relations, and thought leadership developmentExperience managing content teams and external partnershipsStrong collaboration skills across multiple stakeholdersSelf-motivated individual contributor who thrives in fast-paced environmentsPay & Benefits:The anticipated salary range for this position starts from $130K yearly. Actual pay will be based on job-related skills, experience, location, and internal equity, as permitted by Washington State law. Certain roles may be eligible for a bonus/incentive.Roundglass benefits may include: 120 hours PTO to start (increases with tenure), 9 paid federal holidays + 1 floating holiday, bereavement (up to 3 days), jury duty (up to 2 days), medical/dental/vision (PPO/HSA with employer contribution), EAP (Standard), pet insurance, employer-paid basic life/STD/LTD, and a 401(k) with employer match up to $5,000/yearBenefits vary by employment type and work location; some benefits may not apply to part-time roles or positions outside the U.SWhy Roundglass: Roundglass was built on the vision that wellbeing should be at the very center of our life journey. We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people.We're a group of talented, socially-conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we've built an amazing community and we are always looking for people who share our passion.To learn more, visit our WebsiteFacebookInstagram and LinkedIn"Roundglass values diversity and is committed to providing equal opportunities. We do not discriminate against race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. We will provide reasonable accommodation to individuals with disabilities who need assistance applying for a job. Please contact recruiting@ for more information.We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment."

Created: 2026-05-09