VP of Sales and Stores

This is not a role at ForceBrands This role REQUIRES multi-unit retail executive sales experience leading commission-based sales teams. Fashion industry strongly preferred. VP of Sales and Stores70% travel/in-storesAbout the BrandOur clothing brand is where retail meets energy, style, and performance. Our stores are high-touch, high-intensity environments where salespeople are performers"”and results matter. We are looking for a leader who lives and breathes the floor, fashion and building high-performance sales culture.The RoleThe VP of Sales/Stores will spend much of their time in-market, working directly with store teams to elevate selling behavior, enforce standards, and build a best-in-class commissioned sales culture. This is not a desk job. This is a roll-up-your-sleeves, on-the-floor leadership role.What You'll OwnIn-Store Sales ExcellenceTrain, coach, and develop store teams on selling techniques, styling, and customer engagementDrive conversion, UPT, AOV, and overall client experienceCommission Culture LeadershipInstill a performance-driven, commission-based mindset across all storesIdentify, develop, and retain top sales talentField Coaching & AccountabilitySpend 70%+ of time in stores observing, coaching, and elevating performanceHold store leaders accountable to sales metrics and behaviorsPlaybook DevelopmentCreate and implement a repeatable sales playbook that scales across locationsPartner with SVP on aligning field execution with broader strategyTalent DevelopmentBuild a pipeline of top-performing Store Managers and sales associatesIdentify high-potential individuals and accelerate their growthReal-Time Feedback LoopBring insights from the field back to leadership (customer behavior, product feedback, team dynamics)Act as the connective tissue between stores and HQWho You Are10-15 years of experience in high-performance, commission-based sales environmentsYou've built your career on the floor, not just in corporateYou are: A natural coach"”you make people better quicklyObsessed with sales behavior and performance metricsComfortable giving direct, real-time feedbackHigh energy, highly present, and deeply credible with frontline teamsWhat Success Looks LikeNoticeable lift in store-level sales performance within monthsConsistent selling standards across all locationsStrong bench of top-performing, commission-driven sales talentStore teams that are confident, competitive, and highly engaged

Created: 2026-05-09