Marketing Manager

Company DescriptionTomlinson's Feed is Central Texas's source for the highest quality pet food and supplies. Voted Best Pet Store by Austin Monthly Readers and The Austin Chronicle, Tomlinson's is the largest and fastest-growing independent pet store in Central Texas, with 21 locations and counting.Locally owned and operated for over 75 years, Tomlinson's mission is to make pets healthy and people happy by offering the healthiest products and the best customer experience.The RoleWe're looking for a strategic, creative, and hands-on Marketing Manager to lead brand communications, relationship marketing, and event activations across all of Tomlinson's customer touchpoints.Your primary responsibility is to define and execute a marketing strategy that grows an engaged community around the Tomlinson's brand. You'll own the full spectrum of our marketing efforts"”digital, in-store, email, social media, content, events, and partner relations"”with the support of a small team of freelance and internal collaborators.You will manage a team of freelancers, including a Social Media Coordinator, Paid Digital Marketer, and Graphic Designer (freelance), as well as a cross-functional internal Event Team (Bark Rangers) and Rescue Coordinator. You will report to the VP of Brand and work closely with the General Manager, eCommerce Operations team, and store leadership.Who You AreYou are a brand builder at heart. You think about every customer touchpoint"”from an Instagram story to a shelf talker"”as an opportunity to strengthen the relationship between Tomlinson's and the people (and pets) we serve.You're a player-coach. You can set the strategy and roll up your sleeves to execute it. No job is too small, and you take pride in work done well at every level.You are design-savvy. You notice when a font's kerning is off, and it drives you bananas. Whether it's a social graphic or a printed sign, you hold creative output to a high standard.You're a storyteller. You take products, partnerships, and community moments and weave them into content that people actually want to engage with.You are data-informed. You track the effectiveness of every initiative you launch, and you use what you learn to optimize the next one. You speak fluently in engagement metrics, conversion rates, and ROI.You are a relationship builder. Whether it's a rescue organization, a brand partner, or a local vet clinic, you know how to cultivate partnerships that are mutually beneficial and long-lasting.You have an entrepreneurial spirit. You present solutions instead of problems, and you're always looking for ways to innovate within the constraints of a growing business.You are passionate about pets and community. You genuinely care about animal welfare and the Austin community, and it shows in the work you do.Ongoing DutiesBrand Communications (70%)Define and execute a marketing strategy that results in an active, consistent, and high-quality brand presence across all digital and in-store channelsPlan and execute weekly email marketing campaigns via Klaviyo that drive sales and customer engagement; manage automated campaigns that drive retentionOversee social media strategy and ensure frequent, responsive, and on-brand engagement across all platformsOwn content creation and curation"”photos, videos, graphics, blog posts, and crowdsourced content from stores and customersManage marketing and communications content on , ensuring content, messaging, and store information are current and consistentOversee design of monthly promotional signage and ad hoc materials; manage print vendor relationships and oversee production quality and timelinesDesign and distribute in-store conversion programs aimed at moving treat shoppers to food buyers to Autoship customersMonitor and respond to customer sentiment across email surveys, Yelp, Google, social media, and website chatManage the master calendar of company and store events, publishing to owned media and local event listingsCoordinate local advertising with media partners (e.g., KUT/X) to promote marquee campaigns and eventsEnsure all company information and messaging is accurate and consistent across online listings and directoriesRelationship Marketing (20%)Serve as point-of-contact for brand activation communications; support and encourage brand sponsorship through events, vouchers, and offersWork closely with the Rescue Coordinator on rescue-related communications, in-store adoption events, and the Rescue Referral ProgramOversee planning and execution of customer appreciation programs including Lifetime Member Letters, Lost Customer Letters, Pet Club Letters, and the Apple Pie CampaignDefine, launch, and manage a referral program targeting local industry professionals such as veterinary clinics and pet businessesTrack ROI of all relationship marketing initiatives and recommend improvements or new programs as neededEvent Marketing (10%)Manage Tomlinson's in-store events (Pound4Pound, Grand Openings, Fall Fest, Spring Fling) and local event activations (Rock the Park, Kite Fest, Tacos & Doggos, ZilkerBark, and others)Negotiate activation terms with event partners, including Austin FC, Round Rock Express, Waterloo Media, and othersSchedule and coordinate the internal event team (Bark Rangers) to facilitate event presence and attendee engagementOversee design and optimization of event engagement activities; collect and organize customer contact information gathered at eventsTrack event ROI and continuously optimize external event strategy and tacticsOrganize and maintain event equipment and promotional materials inventoryRequired Skills & Experience7+ years of hands-on experience in marketing, with a track record of building and executing multi-channel strategies in retail, consumer brands, or a related industryStrong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and CanvaExperience managing email marketing campaigns in Klaviyo or a comparable platformExperience managing static content on a Shopify-based eCommerce websiteExcellent writing, editing, and storytelling skills across digital and print formatsSocial media expertise with demonstrated ability to grow and engage a community (Facebook, Instagram, TikTok, and emerging platforms)Experience managing freelance creative teamsStrong organizational and project management skills"”you can manage multiple campaigns, deadlines, and stakeholders simultaneouslyAnalytical mindset with experience tracking campaign performance and optimizing based on data4-year college degree in Marketing, Communications, or a related fieldNice to HaveA passion for pet health and wellnessFamiliarity with the Austin market and local media landscapeExperience with event marketing and community activationsPhotography and/or videography skillsThis is a Full-Time position with a standard 40-hour work week. You'll work out of our office in Central Austin with little to no out-of-town travel required. Occasional evenings and weekends may be needed for events.Why Tomlinson's?Our job is to make pets healthy and people happy, which is pretty dang fulfilling.In addition, perks include:PTO and 401(k) with 4% employer matchVolunteer Time-OffHealth insurance, including medical, dental, and visionGenerous employee discountDiscounted Gold's Gym membershipA beautiful (and friendly) office environmentA very high-end and occasionally temperamental coffee machine

Created: 2026-05-09