Senior Digital Growth & SEO Strategist - Luxury ...

IMA ART Fertility is seeking a highly capable (onsite preferred) Digital Growth & SEO Strategist to take ownership of the technical growth, search visibility, website performance, and digital authority of our brand.This is not a junior or mid-level marketing role.We are looking for an individual who already possesses strong real-world experience in technical SEO, website architecture, search optimization, UX/UI awareness, digital authority building, paid social strategy, and modern AI-assisted marketing workflows.IMA ART Fertility operates within a highly specialized private-client environment serving discerning intended parents through bespoke fertility and surrogacy solutions. Our brand positioning aligns more closely with luxury concierge and private client services than traditional mass-market marketing models.The ideal candidate understands how to build digital authority, improve search visibility, optimize user experience, and create scalable growth systems while maintaining a refined and sophisticated brand presence.Key ResponsibilitiesWebsite Management & Technical SEOManage and optimize the IMA ART Fertility WIX Studio websiteOversee both front-end and backend website performanceImprove technical SEO, crawlability, indexing, internal linking, and site structureOptimize page architecture, semantic hierarchy, metadata, and content organizationMonitor and improve Core Web Vitals and mobile usabilityEnsure pages are properly structured for both users and search enginesIdentify technical SEO weaknesses and implement improvements proactivelySearch Visibility & Authority BuildingDevelop and execute long-term SEO growth strategiesImprove organic rankings, search visibility, and topical authorityAssist with backlink and digital publication strategiesEvaluate external publication opportunities from both SEO and authority perspectivesMonitor Google Search Console, analytics, indexing, and keyword performanceConduct competitive analysis and identify growth opportunitiesPaid & Organic Social Media OversightManage and optimize Meta advertising campaigns focused on surrogate recruitmentSupport organic social media growth across Instagram, Facebook, LinkedIn, Medium, and Google BusinessUnderstand audience targeting, conversion optimization, and campaign performance metricsUX/UI & Conversion OptimizationImprove website UX/UI and conversion pathwaysUnderstand digital behavior patterns for affluent and private-client audiencesOptimize website layouts, page flow, engagement, and conversion performanceAI-Assisted Marketing OperationsUtilize AI platforms such as ChatGPT and Claude efficiently within marketing workflowsCollaborate closely with the co-founders on brand direction, positioning, and content refinementRequired Experience & QualificationsStrong hands-on experience with technical SEO and website optimizationDemonstrated experience managing and improving website search performanceExperience with WIX Studio strongly preferredUnderstanding of website architecture, semantic SEO, crawlability, and indexingExperience with Google Search Console, Google Analytics, and SEO research toolsExperience managing Meta advertising campaignsStrong understanding of backlink strategy and digital authority buildingWorking knowledge of UX/UI principles and conversion optimizationAbility to work independently and strategicallyExcellent organizational and communication skillsComfortable operating within a fast-moving entrepreneurial environmentPreferred ExperienceExperience working with luxury, concierge, private-client, wellness, healthcare, or UHNW-focused brandsExperience evaluating digital publications and editorial SEO opportunitiesUnderstanding of AI-assisted content and marketing workflowsExperience with long-form SEO content strategyImportantWhen applying, please include:Examples of websites you currently manage or have managedSEO results or growth examplesExamples of technical SEO improvements you implementedExamples of Meta advertising campaigns you have managedAny relevant analytics or Search Console experienceA brief explanation of your approach to improving organic search visibilityIMA ART Fertility is independently owned and operated in Beverly Hills, serving private clients through a highly personalized fertility concierge and surrogacy experience.

Created: 2026-05-09