Director of Ecommerce

We're seeking a hands-on Senior Ecommerce Manager to own the performance, optimization, and day-to-day execution of a Shopify storefront for a fast-growing women's fashion brand. This role is ideal for someone who understands how to scale a fashion ecommerce business through strong merchandising, data-driven decision-making, and continuous optimization across the customer journey.This is a highly cross-functional position partnering with Marketing, Operations, and Customer Experience to deliver a seamless, high-converting online shopping experience.What You'll DoOwn day-to-day Shopify site performanceOptimize homepage, collection pages, PDPs, cart, and checkoutDrive improvements in conversion rate, AOV, and overall funnel efficiencyIdentify customer journey friction points and implement solutionsPlan, prioritize, and execute CRO tests and site enhancementsManage collection structure, product sequencing, and on-site merchandisingEnsure best-sellers, seasonal drops, and key campaigns are effectively surfacedMaintain accurate, clean, and optimized product pagesLead on-site execution for promotions, product drops, and launchesQA all site updates, campaigns, and integrations prior to launchAlign landing pages with paid media, email, and SMS initiativesTrack and report on ecommerce KPIs including revenue, conversion rate, AOV, and funnel performanceTranslate analytics into actionable recommendations for leadershipReview customer feedback, returns data, and pain points to improve UX and reduce avoidable support issuesOwn and optimize ecommerce tools, apps, and Shopify integrationsEnsure site speed, stability, and reliabilityWhat We're Looking For3+ years of ecommerce or DTC experienceFashion or apparel experience strongly preferredStrong hands-on experience managing Shopify storefrontsProven success improving conversion rate and funnel performanceStrong Excel skills, including formulas, filters, and data validationHighly analytical with strong merchandising and business judgmentComfortable working cross-functionally with Marketing, Operations, and CXDetail-oriented, proactive, and ownership-drivenAble to thrive in a fast-paced environment without sacrificing qualityLos Angeles-based and available to work in-officeWhat Success Looks LikeImproved conversion rate and checkout completionCleaner, higher-performing product and collection pagesStrong and reliable campaign and launch executionBetter visibility into funnel performance and optimization opportunitiesReduced reliance on discounting through better UX and merchandisingGrowth OpportunityThis role offers a clear path toward Ecommerce Director as business needs grow and strategic ownership expands.Benefits & PerksMedical, dental, and vision benefits401 (k) with employer matchPaid time off and holidaysEmployee product discountsMonthly catered lunches and snacksTeam events and brand activationsCollaborative, creative in-office work environment

Created: 2026-05-09