Marketing Director

Employment PhilosophyCarter-Haston places the highest emphasis on our culture of taking care of people. Our culture begins with a commitment to care for each other and is the foundation for developing positive relationships. We believe our success has been built upon our responsiveness to these relationships and our ability to act upon them with integrity. To help guide us towards this goal, all members of Carter-Haston team follow a management approach rooted in the core principles of the 5 Basics and 5 Ps, ensuring excellence in property management.The 5 BasicsCommunity AppearanceIntentional PresentationExceptional HomesPrompt AttentionResident SatisfactionThe 5 PsPersonalityPurposePassionPreparationParticipationCarter-Haston is an Equal Opportunity Employer and a Drug Free Workplace and complies with ADA regulations as applicable.Location: Nashville preferred; open to candidates based in Atlanta or Charlotte.ResponsibilitiesDevelop and oversee Carter-Haston's national marketing programming by providing strategic support and management of marketing, advertising, and promotional activities for Carter-Haston's portfolio of multi-family residential communities encompassing the end-to-end customer journeyCollaborate with internal and external stakeholders including on-site community teams and corporate teams to design customized, effective strategies for growth at assigned communities, ensuring alignment with property and company-wide goalsCreate and implement marketing plans that drive leasing activity, resident retention, lead generation, and overall property performance in conjunction with on-site Community ManagersAnalyze marketing initiatives and key performance indicators (KPIs) to identify areas of improvement and optimize strategies to achieve objectives including increased occupancy, lease renewals, resident satisfaction, and lead conversionRefine channel strategy, ad placements, and creative optimization across all marketing efforts to support performance goalsImplement and champion marketing best practices across all communities, ensuring consistency, efficiency, and brand adherenceEvaluate market trends and performance data to develop proactive strategies that address seasonality, pricing, and competitive pressuresAssist in the oversight of promotional video and photo shoot direction for assigned communitiesManage all aspects of social media marketing including content creation, engagement, and performance analysis to build brand awareness and online reputationManage key marketing platforms including but not limited to Community Rewards, ActiveBuilding, Engrain, G5, and Knock CRM to ensure optimal utilization and integrationProvide technical training and support for reputation management platforms to ensure effective online reputation across communitiesAct as the primary marketing lead for assigned communities, ensuring effective communication and collaboration with stakeholdersManage lead tracking systems and oversee onboarding of new marketing partners to expand reach and optimize lead generationCollaborate with creative partners to develop and produce high-quality marketing collateral including brochures, flyers, signage, and digital assetsAssist in community acquisitions and dispositions including asset transfers, social media setup, and platform transitionsOwn marketing performance across an assigned portfolio of communities, focusing on occupancy, traffic, lead conversion, and overall asset performanceServe as the primary marketing partner to Regional Managers, Asset Managers, and onsite teams to align marketing strategy with operational and financial goalsDevelop and execute property-specific marketing strategies based on asset lifecycle, performance needs, and market conditionsEvaluate performance across assigned portfolio and implement strategies to improve results, including support for underperforming assetsOversee digital marketing agency partners responsible for paid media, providing strategic direction, reviewing performance, and ensuring campaigns are optimized to drive qualified traffic, conversions, and overall portfolio performanceImplement search engine optimization (SEO) best practices to enhance organic rankings and website visibilityDrive innovation in integrated listing services (ILS) strategies to optimize property listings and performanceDevelop and execute email marketing campaigns to nurture leads, convert prospects, and engage current residentsTrack and analyze digital performance using Google Analytics and other platforms to generate insights and improve campaign effectivenessCollaborate with website partners (G5, Jonah, LeaseLabs) to create and maintain community websites that support a strong online presenceDevelop and optimize website content including amenity descriptions, internal linking, navigation, and SEO structureEnsure strong user experience (UX), maintaining websites that are intuitive, visually appealing, and optimized for conversionLeverage tools to track user behavior, website performance, and conversion ratesEstablish KPIs and regularly monitor performance to identify areas of improvementMaintain awareness of market conditions, competitor positioning, and emerging trends across both the property management and digital marketing landscape, applying insights to continuously improve strategy, performance, and resident experienceEnsure compliance by completing all courses on the Learning Management System by assigned due datesMaintain a professional appearance, attitude, and consistent attendance recordPerform other duties as assignedQualifications5-7 years experience Multifamily/Property Management in Corporate Marketing requiredProven work experience as a Marketing Director or other senior roleBachelor's Degree in Marketing or related field but not requiredRealPage Property Management System experience preferredStrong understanding of digital marketing including SEO, SEM, paid media, social media, and website performanceIn-depth knowledge of various social media platforms, SEO/SEM platform and tacticsHigh attention to detail with ability to multi task and work independentlyProficient in Microsoft Office Suite (Excel, Word, OneDrive)Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.Benefits OverviewCarter-Haston believes our employees are our most valuable asset and are essential to our continued success. This is why we proudly offer a comprehensive and valuable benefits package designed to fit the needs of our employees and their families.We offer eligible associates the following:Competitive CompensationPaid Vacation, Sick Days, Holidays and Floating HolidaysMedical, Dental, Vision and Disability CoverageApartment Discount ProgramRecognition and Service Awards ProgramEducational Assistance ProgramEmployee Assistance Program401k Plan with Employer MatchAll benefits are subject to change.

Created: 2026-05-10