Social Media Manager

Dunham's Sports Corporate Office, located in Troy, MI, has an immediate opening for a Social Media Manager. Focus will be on developing and executing social media strategies and creating omnichannel content. This position is not remote or Hybrid.ResponsibilitiesDevelop Social Plan under the guidance of the director of content and creative strategyCollaborate with merchandising group in developing & executing social strategyAnchor strategy to Dunham's core business and include all major categoriesCreate and publish daily content to be leveraged across marketing channelsDevelop a social media analytics and reporting framework with monthly reporting using the key metrics of audience growth, engagement, and web trafficGrow Instagram and Facebook audiences to startExplore opportunities for Twitter, YouTube, LinkedIn, and other social platforms and make recommendations on how Dunham's can leverage eachManage Paid Social Media Advertising, particularly Facebook, continuing to grow this channel in the key metrics of clicks and salesIdentify opportunities to leverage user-generated content, moderate UGC contentCreate a plan for testing & managing the use of Social InfluencersSocial listening and tracking to identify trends and adjust execution if needed - sporting goods retailers, other retail leaders, brand leadersExperienceMarketing mindPossess a comprehensive understanding of various social media platforms, particularly Facebook & InstagramExperience building and executing a social media strategy, including competitive research, benchmarking, messaging, and audience identificationExperience creating and managing editorial & content calendarsExperience developing & optimizing content for audience engagementExperience creating and managing an influencer network with experience using 1 or more social influencer platformsExperience using social analytics toolsExperience with photography and videography, including storyboarding, producing, and editing for use in social mediaGraphics design experienceExperience creating content leveraged across all digital channels4-6 years of advertising agency experience preferredBenefitsMedical, prescription, dental, and vision insuranceShort and long-term disability insurance and Employer-provided life insurance401(k) savings planPaid vacation, PTO, and paid holidaysMerchandise discounts at any of our stores

Created: 2026-05-10