Public Relations Strategist
R. Henry PR - Atlanta, GA
Apply NowJob Description
R. Henry PR (RHPR) is seeking a PR Strategist/Senior PR Strategist to lead day-to-day client work across media relations, thought leadership, executive visibility, writing, client strategy, and account management.This is not a role for someone who only wants to "coordinate" or wait for assignments. We need someone who can think, write, pitch, manage details, lead calls, follow through, and understand how strong PR work connects to a client's broader business goals.For some clients, RHPR functions as an outsourced marketing and communications team, with PR as the core focus. That means the work sometimes extends beyond media relations into areas such as event best practices, sponsorship evaluations, messaging, content planning, community partnerships, and general marketing guidance. The right person doesn't need to know the answer to every question on the spot, but they do need to be comfortable helping clients think through those questions, doing the research, asking smart follow-ups, and delivering thoughtful, useful recommendations. You'll work across a mix of industries, including legal, professional services, nonprofits, consumer products, and more. You don't need to know all those industries on day one, but you do need to be curious, resourceful, and willing to dig in.The goal is simple: do excellent client work. That means thinking carefully, writing clearly, caring about the details, bringing good judgment to the table, and making sure the work we deliver is useful, thoughtful, and worth the client's trust.This is a role for someone who wants to make the work better. We want someone who is comfortable respectfully pushing back internally, asking smart questions, challenging assumptions, and helping the team sharpen ideas, strategy, writing, and execution.Primary ResponsibilitiesClient Leadership + Account ManagementLead day-to-day client account work with limited hand-holdingLead client calls, prepare agendas, recap next steps, and keep work movingManage timelines, deadlines, next steps, and client follow-upsWork directly with clients in a way that is professional, confident, and approachableCome prepared with updates, questions, recommendations, and next stepsKnow when to flag issues, delays, or client concerns earlyUnderstand that responsiveness matters, but so does judgmentMake clients feel like someone is paying attentionMedia Relations + Thought LeadershipDraft and execute media relations strategiesBuild smart, targeted media lists that go beyond generic database pullsDraft pitches that are clear, relevant, and tailored to the reporter or outletConduct media outreach and follow up with reporters in a professional, thoughtful wayKnow how to research reporters before pitching themBe able to explain why a story idea matters and why it matters nowIdentify proactive media opportunities and timely client commentary anglesDevelop media angles from client updates, industry trends, executive expertise, community involvement, milestones, and broader news cyclesSupport thought leadership programs for executives, subject matter experts, and organizationsWriting, Editing + Content ReviewWrite clean, clear copy that follows AP style and avoids jargon or fillerDraft bylines, blogs, press releases, media alerts, award submissions, talking points, client messaging, pitches, client emails, and social copyAdjust tone depending on the client, audience, and platformUnderstand the difference between writing that sounds polished and writing that actually says somethingReview and edit other people's copy with a careful, constructive eyeReview graphics, social content, and other client materials for accuracy, clarity, tone, and detailUnderstand that at RHPR, nothing goes out without a second set of eyes, from social posts and graphics to bylines and strategy documentsWelcome that same level of review on your own workMedia Training, Executive Visibility + Broader Client GuidanceHelp prepare clients for interviews, speaking opportunities, and public-facing momentsSupport media training preparation, including message development, mock questions, and follow-up materialsHelp clients think through adjacent marketing and communications questions when needed, including events, sponsorships, partnerships, and visibility opportunitiesBe comfortable saying, "I don't know yet, but I'll find out," and then actually finding outResearch unfamiliar topics and come back with clear, useful recommendationsStrategy, Judgment + ExecutionThink strategically and execute tacticallyUnderstand client goals and how PR activity supports themRecommend smart next steps, not just complete assigned tasksPrioritize work based on client needs, timing, and impactMove from big-picture strategy to practical execution, including building a media list, drafting a pitch, or preparing a client for an interviewBe willing to do the unglamorous parts of PR wellHelp clients make practical decisions, even when the question falls outside a narrow PR laneAttention to DetailTake pride in getting the details right, because small mistakes create big credibility issuesCare about grammar, punctuation, structure, flow, and accuracyTreat names, titles, outlets, dates, links, deadlines, attachments, and client preferences as importantProofread carefully before anything goes to a client, reporter, or public audienceTrack feedback, edits, approvals, deadlines, and next steps without constant remindersStay organized enough to manage moving pieces across multiple accountsInternal Collaboration + Team StandardsRespectfully push back on ideas, drafts, strategies, and assumptions when the work can be strongerChallenge the team in a constructive way without being difficult or defensiveGive and receive feedback without egoCare more about getting to the strongest work than being "right"Ask questions when something doesn't make senseHelp create an internal culture where people sharpen each other's workUnderstand that a second set of eyes is part of the process, not a lack of trustCuriosity + ResourcefulnessKnow how to say, "I don't know yet, but I'll find out," and then actually find outBe willing to learn industries that may be unfamiliarDig into what clients do, who they serve, what makes them different, and what their audiences care aboutAvoid surface-level understandingAsk smart questions and look for useful contextBe willing to research unfamiliar marketing, sponsorship, event, partnership, or visibility questions when clients need guidanceSmall Agency FitMust understand that small agency work sometimes means helping solve the problem in front of you, even if it does not fit neatly into one boxMust be self-directedMust be comfortable working in a small, flexible agency environmentMust be willing to jump in where neededMust be able to manage ambiguity without getting stuckMust be comfortable working directly with agency leadershipMust be able to work without layers of approval or a large support teamMust be comfortable owning work from start to finishWhat Success Looks LikeClients trust youYour writing needs editing, not rescuingYou stay on top of deadlines and detailsYou bring ideas forward without waiting to be askedYou understand client industries well enough to make smart recommendationsYou can help clients think through questions that go beyond a traditional PR checklistYou make other people's work betterYou welcome feedback because you know it makes your own work betterYou can manage both strategy and executionYou make the agency better, more organized, and more effectiveExperience + Qualifications4-7 years of relevant PR agency experienceStrong media relations experience requiredStrong writing and editing experience requiredExperience working with executives, attorneys, founders, subject matter experts, or senior leaders preferredExperience across multiple industries preferredExperience with thought leadership and executive visibility preferredExperience advising on broader marketing, events, sponsorships, partnerships, or brand visibility preferred but not requiredComfortable using media databases, project management tools, Google Workspace, Microsoft Office, and common PR toolsBachelor's degree in public relations, journalism, communications, English, marketing, or related field preferred, but strong experience and writing ability matter moreCompetitive salary commensurate with experience, along with meaningful flexibility and people-first perks, including primarily remote work, generous PTO, holidays, Summer Fridays, and more.
Created: 2026-05-13