E-Commerce Digital Marketing Manager

E-Commerce Digital Marketing ManagerSan Diego, CA (In-Office)We are a fast-growing wellness brand seeking a performance-driven E-Commerce DigitalMarketing Manager to lead digital growth across paid media, marketplaces, and DTC channels.Key Responsibilities:Paid Digital Media & Creative• Lead paid media strategy across Google, Meta, TikTok, and YouTube• Oversee creative development tailored to each platform for performance• Continuously test and optimize campaigns to improve ROAS, CAC, and conversionMarketplace & Retail Media• Manage Amazon, Walmart, and Target marketplace strategy and ad spend• Optimize product listings (SEO, content, reviews, conversion)• Monitor competitive trends and identify growth opportunities• Some experience managing TikTok ShopDirect-to-Consumer (DTC)• Own Shopify site performance including merchandising and UX• Drive CRO through A/B testing, funnel optimization, and personalization• Manage CRM programs (email, SMS) to increase retention and LTVAnalytics & Performance• Build and manage dashboards (Shopify, GA4)• Track KPIs including ROAS, CAC, CVR, AOV, LTV• Deliver insights and recommendations to leadershipWhat Success Looks Like:• Profitable, scalable growth across digital channels• Strong marketplace presence and conversionQualifications:• 5+ years in e-commerce/digital marketing• Experience with paid media, marketplaces, and Shopify• Strong analytical skills and KPI ownership• Experience managing agencies• CPG/wellness experience preferredCompensation:$100,000 - $115,000 baseBonus tied to brand performanceMedical, Dental, and Vision InsuranceCompany-Paid Life Insurance401(k) Retirement PlanSupplemental Insurance OptionsCompany-Paid HolidaysPaid Time Off (PTO) ProgramHealth & Well-Being Benefit

Created: 2026-05-13