DTC & Performance Marketing Manager

Position SummaryThe DTC and Performance Marketing Manager is responsible for driving direct-to-consumer revenue growth, customer acquisition, and conversion performance across all digital DTC channels. This role executes ROI-driven, direct-response marketing strategies that generate immediate, measurable results, while continuously optimizing the customer journey, offers, and conversion funnels.This position plays a critical role in scaling our DTC business through data-driven campaign execution, performance marketing, and conversion optimization, working cross-functionally with Creative, Product, Sales, and Operations, as well as third-party agencies.This role reports to the Director of Strategy and is responsible for executing DTC growth initiatives within the broader enterprise growth roadmap. Strategic revenue targets, portfolio allocation, and brand prioritization are defined at the Growth & Strategy level. This role owns execution and performance delivery within those parameters.RequirementsWHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)Bachelor's degree in Marketing, Business, or related field5+ years of experience in e-commerce, DTC, or performance marketingProven success driving direct-response, ROI-focused campaignsStrong experience with conversion optimization, funnel development, and customer acquisitionDemonstrated ability to manage and interpret performance metricsPreferred QualificationsExperience in pharmaceuticals / nutraceutical or dietary supplements, or functional foodsExperience scaling DTC or e-commerce operations in high-growth environmentsFamiliarity with integrated martech stacks and optimization strategiesTechnical & Functional SkillsHands-on experience with:E-commerce platforms and CMSMarketing automation and CRM systemsAnalytics and reporting tools (GA, dashboards, attribution platforms)Strong understanding of:Paid media and digital acquisition channelsEmail and lifecycle marketing strategiesTesting methodologies and data analysisFamiliarity with customer journey mapping and attribution modelsLeadership & Professional SkillsHighly analytical with strong problem-solving capabilitiesAbility to translate data into actionable strategiesStrong communication and collaboration skillsOrganized, execution-focused, and comfortable in fast-paced, growth environmentsWhat You'll Do (essential Job Duties & Responsibilities) E-Commerce & Revenue GrowthOwn and optimize DTC e-commerce performance, focusing on revenue, conversion rate, average order value (AOV), and customer lifetime value (LTV)Manage and optimize website merchandising, promotional calendars, and offer strategiesPartner with Product and Operations to ensure accurate product launches, pricing, inventory alignment, and fulfillment readinessDrive growth through upsells, cross-sells, bundles, subscriptions, and promotional campaignsDirect Response & Performance MarketingExecute direct-response campaigns across paid media, email, SMS, and on-site channels; brief and hold agency accountable for paid media performance against direct-response objectives Develop and test offers, landing pages, funnels, and promotional messagingLead A/B testing initiatives to improve conversion rates and campaign profitabilityMonitor CAC, ROAS, LTV, and funnel performance to guide optimization decisions; translate agency reporting into actionable optimization recommendations Lifecycle & Retention MarketingOwn lifecycle marketing strategy and execution across email and SMS channelsDevelop and optimize customer journeys including welcome, abandoned cart, post-purchase, replenishment, subscription conversion, and win-back flowsImplement segmentation strategies to increase engagement and lifetime valueDrive measurable improvements in open rates, click-through rates, and repeat purchase behavior through structured testing and optimizationDigital Marketing & Channel ManagementManage and optimize e-commerce marketing channels including:Paid media (search, social, retargeting)Email & lifecycle marketingWebsite CRO and on-site personalizationCollaborate with Creative and Media teams to ensure messaging aligns with performance goalsSupport SEO and content initiatives that drive qualified traffic and conversionsAnalytics, Reporting & OptimizationTrack and analyze performance using analytics and attribution toolsBuild and deliver clear, actionable performance reports to marketing leadershipIdentify insights and opportunities to improve campaign efficiency and revenue impactContinuously refine the DTC marketing mix based on data and market feedbackDevelop scalable reporting systems that provide visibility into DTC performance and contribution to company revenue targetsCross-Functional CollaborationWork closely with:Creative teams on assets, offers, and messagingProduct and Operations on launches and inventory planningCustomer Care on customer insights and feedback loopsEnsure marketing initiatives align with brand standards, compliance, and business objectivesWORKING CONDITIONSDuties are performed primarily in a smoke-free manufacturing environmentWe pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our spaceOur culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphereWe are dedicated to professionalism and growth, continually striving to improve and excel in all we doPhysical RequirementsFrequent sitting, standing, walkingAble to lift up to 25 lbsBenefitsProCaps provide :Salary Range: $115,000 - $160,000 annually, depending on experience and qualifications Eligible for a discretionary company-wide bonusTop-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!Paid Time Off, Eight (8) Company Holidays 401(k) with Company Match - up to 4.5%100% Company Life Coverage 100% Short Term Disability CoverageGym Membership Reimbursement Vitamin Allowance + Discounts Company-Funded Health Savings Account ($1,600/year)Cash Reward Employee Referral Program Pet Insurance Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!APPLICATION DEADLINE : This position will remain open until filled. Applications will be reviewed on a rolling basis.HOW TO APPLY : Click below to apply directly through our career portal.

Created: 2026-05-14