Paid social specialist
Robert Half - Costa Mesa, CA
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Position: Digital Marketing SpecialistContract Duration: 5-6 monthsHours: 40 hours/week, Flexible: 8-4 or 9-5Software/Tools:• Paid Social Platforms: Meta, TikTok, Reddit, Pinterest, Snap • Meta Ads Manager (critical) • Excel (required) • Data Studio / Tableau (nice to have) Team Overview (size, culture, cross-functions):• Core team of 3 (lean, hands-on environment) • Supporting multiple lines of business (auto, insurance, discounts, rewards) • Collaborates with social activation team, ad operations, and external agency partners Job Overview:Manage and execute paid social media campaigns across multiple platforms, supporting various lines of business. This role is highly hands-on, requiring both executional expertise and strategic understanding of campaign performance and optimization.Required Functional Skills/Tools:• Paid social campaign execution (hands-on keyboard) • Meta Ads Manager expertise • Multi-channel paid social experience (TikTok, Reddit, Pinterest, Snap) • Campaign optimization and performance analysis • Funnel strategy understanding • Strong Excel skills • Data analysis and reporting Years of Experience Expectation:• 3-5+ years in digital marketing / paid social (flexible depending on depth of experience) Position Description:This role is responsible for managing and executing paid social campaigns across multiple digital platforms, with a strong focus on Meta. The specialist will work across several lines of business, optimizing performance, analyzing data, and collaborating with cross-functional teams to ensure successful campaign delivery. This is a highly tactical role requiring comfort with large budgets, platform navigation, and real-time optimization in a fast-paced, team-oriented environment.
Created: 2026-05-16