Email Marketing Specialist

This is a FULLY ONSITE position in Edison, NJ. NO EXCEPTIONS. NO HYBRID. NO REMOTE.Job Overview: Our client is seeking a creative and data-driven Marketing Manager - Email & In-App to lead the strategy, execution, and optimization of their email marketing and in-app customer journey initiatives. The ideal candidate will possess extensive experience with high-volume email campaigns"”targeting audiences in the hundreds of thousands"”and demonstrate a strong command of data segmentation, performance tracking, and continuous campaign optimization. This role requires a blend of strategic thinking, hands-on execution, and a results-oriented mindset within a fast-paced, collaborative environment.Key Responsibilities:Own the strategy and execution of all email marketing campaigns, from concept through deployment and performance analysis.Manage large-scale, data-driven campaigns with segmentation strategies targeting hundreds of thousands of recipients.Collaborate with internal stakeholders to develop engaging, on-brand email content and scheduling plans.Refine and manage in-app customer journey touchpoints to enhance user engagement and retention.Apply a test-and-learn approach to campaign optimization using A/B testing, audience targeting, and behavioral triggers.Analyze campaign data to extract actionable insights that inform future communications and marketing strategies.Qualifications:Proven experience managing both email marketing and in-app communication strategies at scale.Demonstrated success with high-volume email campaigns and complex data segmentation.Strong creative skills paired with analytical rigor and a data-driven mindset.Proficiency in email marketing tools (e.g., Mailchimp or similar platforms) and campaign best practices.Experience with HTML/CSS and tools such as Adobe Dreamweaver or comparable editors.Excellent attention to detail and ability to manage multiple projects and deadlines effectively.Proficient in Microsoft Excel for reporting and performance analysis.Basic HTML/CSS proficiency required.

Created: 2025-05-22