Director, District Event Activation

The annual base salary range for this position in California is $115,000 to $155,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate's geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.The Director, District Event Activation is a key leadership role responsible for the operational planning, coordination, and flawless execution of events across the OCVIBE campus. This position plays a critical role in delivering best-in-class experiences that drive visitation, campus activation, and long-term business value.The Director oversees a wide range of events, including internal strategic marketing activations (such as seasonal celebrations and VIP/media events), third-party client events (e.g., product launches, award ceremonies), and community-based and philanthropic programs that reflect OCVIBE's commitment to its core values and the broader community.Working closely with the Vice President of District Events and the Director of District Event Production, this role brings to life the strategic vision and creative direction of OCVIBE's events. The Director Event Activation ensures operational excellence while upholding the highest brand standards, creating memorable guest experiences that encourage repeat visitation and deepen brand engagement. This position leads a high-performing team and collaborates cross-functionally to ensure every event enhances the OCVIBE brand and supports the organization's goals.ResponsibilitiesStrategy: Partner with marketing, strategy, and sales leaders to develop and execute a comprehensive annual calendar of events"”blending brand-driven programming with revenue-generating third-party events"”using a mix of internal resources and external vendorsPlanning: Lead a Team of Event Planners who are responsible as project managers, for planning all aspects of these events, marshalling all necessary resources, sourcing vendors, products, and services, to ensure the highest level of event quality and presentation valueProject and forecast attendance and capacitiesAlign event and vendor expenditures with budgeted costsProject plans each event from beginning to end with focus on guest experience and hospitalityEstablish Run-of-show and Event Orders, and contracts as necessaryManage layouts and capacities in alignment with local and state regulations, municipal codes, and public safety requirements from Anaheim Fire and Police DepartmentsCoordinate all necessary operational resources inclusive of: Rentals, Performers, Security, Parking, Entertainment, Multi-Media, Floral, Technology and AV, Food and Beverage, Janitorial, Marketing, Communications, PR, Community Relations, etcNegotiate pricing and deliverables for third-party resources and vendors, maintaining vendor master service agreements that support best financial outcomesWork with cross functional partners to establish service levels, standard operating procedures, staffing and trainingEvaluate and manage risk and contingencies for events, maintaining best possible solutions for secondary outcomesCoordinate closely with Legal, Risk Management, and Community Relations leadersCollaborate with Consumer Insights and Loyalty leaders to measure impact on GSAT and ESAT, and other metrics of successActively upsell clients additional enhancements to private events, and seek opportunities to monetize public events or reduce event expenditures through partnerships and sponsorshipsExecution:Work closely with both internal operational resources in Security, Operations, F&B, Parking, and Technology to ensure that the execution of their events fulfills established expectationsCoordinator all staffing requirements across multiple disciplines and departmentsManage event communication both internally and externally through timely creation, distribution and updates to Event OrdersCoordinate communication and scheduling with vendors, venues, and internal teams, ensuring all event details are confirmed and documentedEstablish clear expectations for standards and deliverables to cross functional operational partnersResponsible for vendor and contract management, including accounts payable coordinationEnsure actual revenues, costs, and margins reflect or improve upon budgeted expectationsSkillsBachelor's degree, preferably in Entertainment Management, Business Administration, or a related fieldMaster's degree preferred8+ years of experience in programming, events management, or a related field, with at least 4 years in progressive leadership rolesProven track record of successfully managing large-scale events and entertainment programs in a high-profile environmentStrong leadership and team management skills, with the ability to inspire and motivate a diverse teamExcellent communication, negotiation, and interpersonal skillsStrategic thinker with strong analytical and problem-solving abilitiesPassion for hospitality and a commitment to delivering exceptional guest experiencesKnowledge, Skills, and ExperienceEducation - Bachelor's DegreeExperience Required - 8+ YearThis position is on-site.

Created: 2025-05-22