Engagement Manager / Copywriter (Global Gaming Brand)

WHO WE ARE:Fiercely independent. Passionately creative. Fueled by data. Ayzenberg Group, based in Pasadena, CA, is one of the largest, privately held advertising and media companies on the West Coast. A culture of curiosity, we're filled with player/coaches who care about the work from the top down, and team members with an entrepreneurial mindset. We are an equal opportunity employer. "Okay, nice jargon, but what does that actually mean?" Good question. Basically, we believe we can do the best work possible, while still being kind and respectful to everyone involved. We strive to macro (not micro) manage and give all team members the support and freedom they need to thrive"”both professionally and personally. In a nutshell, whether you're a client or a team member, we want you to love it here. WHO WE'RE LOOKING FOR:We're looking for a social-first Engagement Manager / Copywriter who is fluent in social media culture and loves collaborating with art directors, producers and strategists on high-performance posts, digital campaigns, and day-to-day content that maintains engagement. The ideal candidate is fluent in social media culture, a fan of PC Gaming MOBAs, deeply familiar with the world of trading card games, and passionate about engaging communities on social through 1 to 1 replies. The day-to-day:You'll collaborate closely with the project manager and art directors to develop social-first posts and campaigns across Instagram, Twitter, (and sometimes TikTok!) for a major gaming brand's trading card game. You'll be a key player in shaping the brand's social presence. From writing social copy to ideating images and videos, you'll help bring the game's universe to life on social. You'll leverage strong copywriting chops and write for social with clarity, wit, and brand voice. You'll ideate trading card game social content concepts, from visual showcases to on-brand memes You'll put your social-first ideas into slides in a way that clients can easily understand and approve. You'll reply to fans as the brand, directly engaging the comments in a way that's aligned with the channel's overall approach - helping to build fandom. You'll develop expertise in the trading card game you are working on. You'll stay connected to gaming and all the latest trends going on in the industry. You will work with designers to create social assets optimized for Twitter and Instagram. You have a strong sense of humor and know how to apply it in a way that makes sense for a brand. You'll QA content before you post it live. You have a strong sense of accountability. You deliver on your promises and take responsibility for your actions. You can manage multiple, simultaneous projects amidst strict deadlines and (sometimes) stressful situations. You grasp the big picture, but your attention to detail is an even greater strength. You maintain a healthy work-from-home responsibility. If WFH you are online and available during work hours for virtual meetings, stay connected on Teams chat, and use your independence to be productive. You're inspired by the opportunity to build gaming and trading card centric creative that achieves high engagement and reach. WHAT WE'LL (FOR SURE) BRING TO THE TABLE:A super competitive salary and amazing benefits and perks package, including full medical, dental, and vision A matching 401(k) Paid maternity/paternity leave Pet insurance Monthly wellness benefits (to spend however you like on your own well-being!) Annual education credit (for anything from Masterclass, to LinkedIn certifications, to a cooking or tango class -- have fun with it!) Unlimited PTO and paid holidays A supportive, fun, and respectful team environment WHAT YOU'LL (IDEALLY) BRING TO THE TABLE:2+ years of community management experience for a brand/s (1+ at an advertising/marketing agency and/or entertainment/gaming company) where you also were writing captions/copy as the brand and engaging directly with the community. A passion for and deep knowledge of trading card games. A passion for ideating and working with creatives to build compelling creative for social media. The ability to bring brand style through exciting concepts and assets. A broad portfolio with varied clients (tech, gaming, or entertainment is a major plus). Technical knowledge and understanding of social media platforms, what works, and how to write for greatest impact. An understanding of social/internet culture and how that impacts/inspires assets visually. Knowledge in design tools such as Photoshop and Premiere are a huge plus! Exceptional written and communication skills, including presentation skills - both verbally and in writing. Creative problem-solving skills. A desire to learn, grow, and contribute in a fast-paced creative environment. Ability to work well both independently and as part of a team. Proven time management and organizational skills. Experience juggling multiple projects simultaneously. Nice to have:Previous experience working on TCG's (Trading Card Games).Previous experience in gaming (or if you just game casually yourself) is a huge plus! Previous experience building video assets for brands on social So, if you've read this far and have that butterflies in your stomach feeling, send us your resume, we'd love to hear from you.

Created: 2025-05-24