Vice President of Operations

About Pink Jeep ToursSince it was founded in 1960, Pink Jeep Tours has remained the premier off-road adventure company. What started as America's first Jeep tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas, Pigeon Forge, and Branson. We are honored to have taken over 5 million guests on tour and have achieved an NPS rating of 89%.Since 2018, Pink Jeep Tours has been part of Herschend Enterprises, Parks and Adventure division. For over 70 years, Herschend Enterprises has operated with the purpose of bringing families closer together by Creating Memories Worth Repeating. As an equal opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.Position SummaryPink Adventure Tours has an exciting opportunity for a Vice President of Operations to join our team. This is a critical role that leads and supports the 5 General Managers of our 5 locations, and reports directly to the President of Pink Adventure Tours. This position is based in Sedona, AZ.The Vice President of Operations will play a vital role in shaping and enhancing the employee experience, guest journey, and financial successes. This position is responsible for implementing business strategies, plans and procedures to meet the Pink Adventure Tours (PAT) organizational objectives while managing the team in the Leading with Love principles of Herschend Enterprise.Essential Functions• Establishes credibility throughout the PAT organization and with the senior leadership of Herschend Enterprise as an effective developer of solutions to business challenges.• Provides leadership and management to ensure that the mission and core values of PAT and Herschend Enterprise are practiced daily.• Drives the PAT locations to achieve and surpass annual business goals and objectives while protecting the 60 plus -year BRAND of the company.• Spearheads the development, communication and implementation of effective growth strategies and processes.• Collaborates and executes with the executive management team to develop and implement plans for the operational infrastructure of systems, processes and personnel designed to accommodate the growth objectives of the company.• Fosters a success-oriented, accountable environment within the PAT organization.• Represents the company with customers, clients, agencies, and business partners in a professional partnership culture, while operating within operating plans of the agency or partner.• Assures compliance with DOT regulations governing Adventure Guide and Fleet positions as applicable.• Ensures the day-to-day operations and activities of locations' teams are at Brand excellence; for customer service, safe driving practices / equipment, and employee morale.Competencies• Strategic Thinking• Business Acumen• Leadership• Results Driven• Financial Management• Problem Solving/Analysis• Collaboration Skills• Conveys passion for the business and the PJT employees.TravelThis position requires up to 50% travel. Frequently travel is outside the local area (Sedona) and overnight, primarily spending time in Las Vegas, Pigeon Forge, Branson, and Tusayan. There will also be occasional travel to the Herschend Support Office in Atlanta, and other Herschend properties for training and/or meetings.Required Education and Experience• Bachelor's degree in Business Administration, Finance, Marketing or applicable field - MBA preferred• 5 plus years of Multi Location leadership in hospitality, tourism, or attractions• Experience in the development of new business locations from planning through implementation of location opening.Personal Traits• Strong sense of values. The ability to articulate personal values, live them when under fire and use them to energize and inspire others.• Energetic, forward-thinking, and creative individual with high ethical standards.• Intelligent individual who can relate to people at all levels of the organization.• A team-oriented, collaborative individual who is initiative-taking by working effectively with others to drive results and achieve objectives.• A natural developer of people. One who enjoys and has a history of making an organization significantly more effective through personal role modeling combined with a disciplined performance development process.Equal Opportunity Employer

Created: 2025-05-26