Director of Marketing

Why us?As part of Sage Hospitality Group , we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We're not afraid to forge our own path. After all, it's what industry leaders do. That's why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do"”it's really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!Hotel Alpenrock was born from the bold, adventurous spirit that defines Breckenridge"”a town shaped by dreams, resilience, and reinvention. From its gold rush origins to its status as a world-class destination for outdoor adventure and mountain luxury, Breckenridge has always been a haven for visionaries. Honoring this legacy, Hotel Alpenrock bridges the town's storied past with its vibrant present, reimagining hospitality for the modern explorer.The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframeJob OverviewThe Director of Marketing oversees the development, implementation and management of marketing programs, websites, social media, SEO, events, promotions, content, PR, partnerships and related programs. Coordinates with outside agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotel to develop a holistic strategy, and create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotel's identity.ResponsibilitiesManage a holistic events and marketing calendar and coordinate across the property, corporate and agencies to achieve objectivesDraft weekly updates and regular reportingCreate and oversee strategic events and partnerships, including influencersManage online presence with an emphasis on creating unique and engaging content for web and socialWork with agencies, corporate, property and ownership to review, approve, optimize budgetsDirect, manage or assist designated hotels staff and agencies in all areas related to marketing, including website development and online marketingProactive leadership and tracking of on-going marketing campaignsUtilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisionsRecommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needsContinually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotelManage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completedMonitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.Develop and implement companywide Public Relations initiatives and programsWork directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely mannerUtilize current reporting from agencies and third-party sources to drive improved content, PR initiatives, and decisionsDrive messaging through online, social media, PR, and collateralDirect, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goalsAssist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materialsMaintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.Use of content management systems (CMSs) to update hotel websitesAdministrative knowledge for social media sites, including Facebook, Twitter and YouTubeAdobe Creative Suite including Photoshop, Illustrator and AcrobatQualificationsEducation/Formal TrainingA four year college degree or equivalent education/experienceExperienceRequired to have a minimum of 10+ years of experience in a marketing position. Hospitality experience preferred.Knowledge/SkillsStrong interpersonal, verbal and written communication skillsExcellent comprehension and literacy required to read manager's letters, help prepare contracts and proposalsAbility to negotiate effectivelyExcellent attention to detail and multi-tasking skillsProfessional appearance and mannerComputer literacy, specifically MS Word for WindowsCommunication at all levels; multi-tasking; time managementPhysical DemandsThe physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Occasional standing.Occasional carrying and lifting of files and office items up to 25 lbs.Environment95% indoor office environmentBenefitsEligible to participate in Sage bonus planUnlimited paid time offMedical, dental, & vision insuranceEligible to participate in the Company's 401(k) program with employer matchingHealth savings and flexible spending accountsBasic Life and AD&D insuranceCompany-paid short-term disabilityPaid FMLA leave for up to a period of 12 weeksEmployee Assistance ProgramGreat discounts on Hotels, Restaurants, and much more.Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.SalaryUSD $106,000.00 - USD $128,000.00 /Yr.

Created: 2025-06-08