Senior Integrated Media Planner

Orci is looking for a high-performing Senior Integrated Media Planner who thrives at the intersection of data, culture, and performance. You will lead the development of integrated, cross-channel media plans that blend traditional and digital tactics with a strong understanding of multicultural audiences. We're looking for someone who can bring media strategies to life and push campaigns forward across TV, CTV, radio, out-of-home, display, paid social, and programmatic.If you are a collaborative problem-solver who can navigate a room and a spreadsheet equally well, this is the role for you.Why You're Excited to Work at Orci:We are a Hispanic-first agency committed to connecting brands to culture. This role is not just about media; it's about shaping moments that matter. You'll join a passionate team where your voice matters and your work makes a visible impact across industries including CPG, retail, automotive, and health.What You'll Do:Your key responsibilities include:Omnichannel Media PlanningLead the development of omnichannel media strategies that align with business and marketing goalsTranslate brand and performance objectives into media frameworks and tactical recommendationsBuild holistic media plans across TV, CTV, radio, OOH, display, paid social, programmatic, and SEMDevelop audience-first channel strategies that consider reach, frequency, and cultural relevanceCollaborate with cross-functional teams to align media, creative, and messaging strategiesManage campaign briefs, timelines, plan development, and client presentationsMulticultural Audience StrategyApply cultural insights to shape targeting and media decisions for Hispanic and multicultural segmentsRecommend language-specific tactics, in-language publishers, and culturally aligned media partnersEvaluate media consumption trends among diverse communities and apply them to campaign plansClient and Cross-Functional CollaborationPresent media strategies and recommendations to clients and internal teams with clarity and confidenceServe as a strategic partner to account, creative, and analytics teams to ensure campaign integrationPartner with media buyers, social strategists, and digital teams to oversee activation and performanceCampaign Optimization and Performance ReportingTrack campaign performance and KPIs across all channelsMake proactive optimization recommendations based on in-flight resultsLead the development of post-campaign analyses and actionable insights for future planningMedia Billing and ReconciliationManage monthly media billing processes in partnership with accounting and media teams.Ensure accurate entry of budgets and planned media into internal systems.Review and reconcile vendor invoices, actuals, and delivery reports.Flag discrepancies and work with vendors to ensure proper billing and credits.Maintain clear documentation for campaign budgets and changes.You'll Also Embody and Uphold Our Agency Values:Quality of WorkStrategic, innovative, and insightful contributionsCollaboration-driven executionWork that consistently meets or exceeds client goals"”and earns recognition.Quality of ServiceUnwavering commitment to team, client, and cross-functional excellenceAccountability, honesty, and transparency in everything you doQuality of LifeA positive and collaborative work environmentMutual respect, thoughtful feedback, and shared growthPassion for learning and sharing knowledge with your peers.Why We're Excited to Have You Join Our Team:You are/have:5+ years of experience in media planning and buying across digital and traditional channels.Strong understanding of omnichannel media strategy and campaign integrationMust have Strong Familiarity with multicultural audiences, particularly Hispanic consumers, and their media behaviorsAbility to interpret data and apply insights to drive media decisions.Experience with media billing, reconciliation, and vendor coordination.Comfort working in fast-paced agency environments and juggling multiple priorities.Proficiency with media planning tools including comScore, DoubleClick, Kantar, MRI/Simmons, Nielsen, Prisma, and reach/frequency tools.Bachelor's degree in marketing, Communications, or a related field, or equivalent experienceExcellent written and verbal communication skills, including experience in client presentations.Bilingual in English and Spanish is required.Core Competencies:Communication: Listens effectively, communicates clearly in writing and speech, keeps stakeholders informedDependability: Follows instructions, honors commitments, takes ownership of work and actionsPlanning & Organization: Prioritizes effectively, adapts to shifting needs, sets and meets goals.Quality: Seeks excellence, embraces feedback, aims to improve processes and deliverablesTechnology: Adapts to and leverages new tools to increase productivityWork Environment:This role typically operates in a hybrid setting with moderate noise levels. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.Equal Employment Opportunity:Orci is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Compliance with California Labor Laws:This position complies with all applicable California labor laws and regulations, including minimum wage, overtime, meal and rest break requirements.

Created: 2025-06-19