Vice President of Sales and Marketing

Job Summary:Reporting to the President & CEO, Hill & Smith Inc., the VP of Sales and Marketing builds, maintains, and expands relationships with various channel partners to support aggressive growth in the Roadside Safety family of products. The main objective for the VP Sales and Marketing is to drive increased revenue while maintaining or growing margin. The VP Sales and Marketing is responsible for achieving sales, profitability, and channel partner recruitment objectives, as well as growth through channel partners. The VP Sales and Marketing is tasked to drive aggressive growth through Key/National Accounts, Exclusive Distributor Partners, Non-exclusive Dealers and Distributors, and other direct sales opportunities.This position will require a high-energy, results driven individual that is equipped to take on all growth initiatives for the Roadside Safety division, develop strategic business plans, and oversee performance and productivity of functional personnel to achieve results. Applicants must have proven ability to create and sustain an environment that supports shared risk-taking, along with the ability to discern when a deep dive into the business is necessary to drive actions to achieve results. This leader will drive and motivate a team to establish and implement sales growth initiatives, policies, and agreements to increase revenue and profitability, and is responsible for developing, proposing, and implementing strategic partnerships with key channel partners in support of Hill & Smith Inc. and the Roadside Safety division revenue growth objectives. Job Duties:The Vice President of Sales and Marketing will be responsible for developing and executing a revenue growth plan to significantly increase the Hill & Smith Inc. market penetration. This leader is responsible for profitable revenue growth through existing and new sales channels. This is a critical role for the business, and is responsible to provide leadership, guidance, and direction to achieve annual revenue growth. Key deliverables for the VP Sales and Marketing are:Drive Revenue Growth: Responsible for creation and implementation of business development objectives and strategies. Provide direct influence and leadership for the barrier and crash attenuator markets through all sales channels. Develop and maintain performance metrics for all sales channels to create focus and drive continuous improvement. Prepare financial plan and monthly orders and shipments outlook. Achieve outlook for sales and margin goals. Develop relevant, timely and successful sales plans, campaigns, programs, and special promotions to drive revenue growth. Drive Strategic Channel Management: Proactively leads a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship. Effectively manage channel partners to influence product demand and support business growth with a focus in marketing, training, and product specification. Proactively assesses, clarifies, and validates partner needs on an ongoing basis. Coordinate the involvement of company personnel, including support, service, and management resources, to meet partner performance objectives and partners' expectations. Meet assigned targets for profitable sales volume and strategic objectives in assigned partner accounts. Manage potential channel conflict by fostering excellent communication internally and externally, and through strict adherence to sales channel rules of engagement. Maintain face-to-the-customer contact to support distribution and dealer network with product, process, promotions, and training.Provide a positive customer service experience for all Hill & Smith Inc. channel partners: Provide leadership and guidance in developing and nurturing relationships with all channel partners and channel partner customers. Establish productive, professional relationships with key personnel in assigned partner accounts. Ensure appropriate resources are available to provide world-class support to channel partners that is aligned with changing requirements and market trends. Develop, recommend, and implement process and system enhancements designed to streamline channel performance and capability with focus on continuous improvement.Develop and Maintain Channel Specific Market and Industry Analysis: Lead research initiatives to better understand product competitiveness, market share, and distributor/dealer performance helping to influence development of future products and services and business growth. Effectively research market and industry trends providing critical intelligence for strategic planning. Develop a Total Market Potential Model to understand overall market size and available "white space" to grow sales within each channel. Develop voice-of-the-customer (VOC) feedback process for channel partners to prioritize tactical and strategic initiatives driving customer focused solutions. Collect and document the Voice of the Business (VOB) to address needs for internal customers and process partners. Document Voice of the Regulator (VOR) to clearly identify regulatory requirements in the Roadside Safety industry.Supervisory Responsibilities:This position has direct supervisory responsibilities and carries out these responsibilities in accordance with Hill & Smith's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, coaching for performance, and resolving problems. A critical piece of this role is creating, developing, and managed an engaged workforce, strong talent pool, and focus on strong process development and deployment. The Vice President of Sales and Marketing has Four (4) direct reports an a total organization size of approximately 12 associates. These team members are focused on sales and rental, channel partner development and management, and strategic marketing.Direct Reports:· National Sale Director· Marketing Director· Sales Operations CoordinatorRequirements: · Bachelor's degree in Business Administration, Marketing, Engineering, or related field.· MBA strongly preferred but not required.· 10+ years of experience in sales and marketing, with at least 5 years in a leadership role.· Experience leading sales, marketing, and technical teams to achieve business objectives.· Strong knowledge of industrial manufacturing and related markets.· Strong knowledge and proven capability to develop and implement strategic growth initiatives concurrently through multiple sales channels.· Experience with data-driven sales forecasting and marketing analysis.· Excellent, negotiation, decision-making, and leadership skills.· Strong analytical and problem-solving skills.· Financial skills, particularly focusing on budget management and investment analysis.· Exceptional communication skills, both verbal and written.· Computer skills, particularly in relation to analysis tools and ERP systems.· Strong people leadership skills with a focus on managing results versus managing activities.· Ability to hire, develop, and mentor highly productive and engaged teams.Core Values:Our core values contribute to customer satisfaction and business success by guing our actions and decisions, helping us to consistently deliver high-quality products and services, and building trust and loyalty with our customers.Safety - Safety is everyone's responsibility.Trust and Respect - We build trust through responsible actions and honest relationships. We value everyone and treat people with dignity and professionalism.Urgency - We act promptly and with the intention to make things happen efficiently and effectively.Collaboration - We work hand in hand to achieve our goals.Accountability - Each of us are responsible for our words, our actions, and our results.Forward Thinking - We always look ahead and plan for what could happen. We aren't afraid oftaking risks, and we are always willing to learn and grow.Hill & Smith Inc.Hill & Smith Inc. is an industry leading manufacturer of a wide range of transportation safety products. Headquartered in Columbus, Ohio, Hill & Smith Inc. is a member of the HS Roads & Security division of Hill & Smith Holdings PLC, based in Birmingham, England and publicly traded on the London Stock Exchange. Our worldwide Group Purpose is to "Create sustainable infrastructure and safe transport through innovation."Hill & Smith Inc. operates four manufacturing facilities in the US and sells a wide array of transportation safety products around the world. Such products include roadside safety hardware (steel barriers and attenuators), work zone safety products (arrow boards, message boards, speed trailers and proximity warning systems) and ITS smart work zone solutions (roadside data collection equipment and software).We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Created: 2025-10-02