VP of Digital & eCommerce

Our client, a beauty brand, is hiring a VP of Digital & eCommerce to join their team in Los Angeles or Orange County on a hybrid schedule (1 day in office).Job Duties Include:Lead global eCommerce strategy to scale DTC and marketplace performance across North America and international marketsIdentify future-facing trends, channel opportunities, and innovations in tech, AI, user experience, customer service, etc.Partner to define the digital roadmap and present strategic updates and performance insightsOwn revenue growth across D2C North America, D2C International, Amazon US, and other online marketplacesManage P&L responsibilities with the goal of achieving net sale, optimizing COGS, fulfillment costs, media investments, etc.Own DTC, Amazon, and social commerce forecasting and multi-year modeling to drive revenue growth strategyLead full-funnel strategy across performance marketing, lifecycle, and site optimization to drive acquisition and increase conversion ratesPlan and allocate budgets for new market entriesOversee performance creative strategy across cross-functional teams to ensure efficiency, drive continual testing, ensure optimization of content across channelsGuide the internal analytics team and technical partners in supporting advanced attribution, incrementality, and analysisLead digital platform technology decisions, including Shopify optimizations, API-based integrations, etc.Lead AI-enablement in collaboration with IT and legal to ensure data securityOversee the end-to-end digital customer journey to deliver excellent experiences across all digital touchpointsLead CX and lifecycle teams to deepen customer engagement and retentionDevelop, coach, and scale a high-performance digital teamDevelop clear OKRs relating to the financial model and brand objectivesFoster clarity of strategy, accountability to goals, and responsibility over initiatives with the teamManage vendor relationships across technology, media, marketplace, and data platformsNegotiate contracts, ensure performance standards, and oversee onboarding of new partners to support global growthJob Qualifications Include:10+ years of relevant experience in d2c/eCommerce3+ years in a senior leadership role within beauty or CPGProven record of scaling DTC and marketplace businesses across geographiesStrong experience with Amazon FBA, international DTC expansion, and cross-border media planningTechnical fluency including Shopify Plus, ESP/CDP platforms, and advanced analytics toolsBoard-facing experience and strong executive presenceAbility to develop cross-functional partnershipsGlobal mindset with an agile, test-and-learn mentalitySalary: $250k - $280k annuallyWhile PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.Please refer to our website: for access to our Right to Work and E-Verify Participation Posters.

Created: 2025-10-02