Brand Manager

About UsMM CASA INC is a U.S. kitchen & bath brand company positioned in the upper mid-range market. Our mission is to provide consumers with luxury-inspired design and premium quality products at accessible prices, delivering everyday kitchen and bath solutions that blend elegance, functionality, and style.We are accelerating our U.S. expansion through e-commerce platforms (Amazon, Wayfair, Homedepot, Lowe's, Walmart, Shopify) and offline showrooms and retail partnerships. We are now looking for a Brand Manager to lead the effort in building brand awareness, strengthening our positioning, and driving both online and offline sales growth.Key ResponsibilitiesBrand StrategyDevelop and implement brand strategies that highlight our positioning as a premium yet accessible brand inspired by luxury design.Maintain consistent brand identity and tone across all platforms.Leverage industry trends to differentiate the brand and strengthen competitiveness in the U.S. market.Marketing & PromotionManage brand presence and performance on leading e-commerce platforms.Drive digital marketing campaigns across multiple channels, including social media and influencer collaborations.Lead brand participation in major trade shows and industry events to enhance reputation and credibility.Product & ChannelCollaborate with supply chain and creative teams to launch new products effectively.Expand U.S. retail partnerships and showroom presence, ensuring strong merchandising and consumer engagement.Strengthen relationships with distributors and retailers to grow multi-channel sales.Data & ReportingMonitor brand and sales KPIs, ensuring continuous performance improvement.Conduct competitive analysis and consumer insights to inform strategy adjustments.Use advanced analytics tools to optimize campaigns and product positioning.RequirementsBachelor's degree or above in Marketing, Business, Communications, or related field.Fluent in English; bilingual (Chinese) is a plus.3+ years' experience in brand management/marketing;experience in home/kitchen/bath/building materials preferredStrong knowledge of e-commerce platforms (Amazon, Wayfair, Walmart, Shopify).Experience with SKU management, product launches, and trade shows is a plus.Excellent cross-cultural communication skills for global collaboration.How to ApplyPlease send your resume, portfolio or past brand campaigns (if available) to hr@, with the subject line:"Brand Manager Application - [Your Name]"

Created: 2025-10-02