Consumer Engagement & Influencer Manager

• Establish and implement influencer campaigns that are aligned with brand strategy to drive awareness and conversion• Lead influencer relations team globally on influencer relationships across all platforms• Lead strategy planning and execution of all global influencer mailers• Lead identification and execution of own influencer relations including contract negotiations, strategy briefings, content creation approvals• Develop go-to-market strategies for influencer planning and development across 360-degree programs• Support the measurement and reporting of the impact of key activities and ROI analysis• Ensure synergy between all country influencer outreach and programs• Responsible for global influencer relations budget planning and tracking• Create clear social media goals by product, category and region• Partner with creative and events team to plan all global influencer events• Lead all brainstorming efforts within social media to create outside-the-box strategic social initiatives• Managed internal team and partner with external agencies, including paid social, TikTok, and PRagency• Own monthly budget with focus on ROI and affiliates sales

Created: 2025-10-02