TikTok Creator BD & Community Manager
OXYENERGY - Costa Mesa, CA
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Job Title: TikTok Creator BD & Community Manager About USOXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.Key Responsibilities:Creator Acquisition & Relationship ManagementIdentify, recruit, and onboard high-potential TikTok creators across health, wellness, and consumer goods categories in the U.S., with a focus on driving high-volume and high-ROI content outputManage commission-based and paid collaborations with creators across tiers (L0-L6), ensuring consistent video output and increasing conversion rates per creatorTrack and improve creator-level GMV contributions and average ROI, prioritizing repeat collaborations with high-performing partnersMaintain an active roster of creators, aiming for monthly growth in new creator partnerships and increasing share of GMV from organic (non-paid) contentProactively drive offline collaboration opportunities, including co-branded content shoots, in-person interviews, and wellness-related creator eventsCreator Community Building & ActivationBuild, expand and lead a scalable creator community (via Discord or similar platforms), driving consistent participation and content volumeLaunch content challenges and incentive programs to boost creator retention, improve post frequency, and expand viral reachImprove creator engagement rates, monthly activation ratios, and TikTok content-to-order conversion, especially during peak campaignsFacilitate peer learning and cross-promotion among creators to enhance average GMV per active community memberParticipate in and host offline creator events, including networking mixers, community shoots, and TikTok content days, enhancing loyalty and brand integrationAgency, MCN & Affiliate Platform PartnershipsSource and close collaborations with U.S.-based MCNs, agencies, and affiliate platforms to amplify content scale and diversify creator traffic sourcesExecute and measure short-link/attribution-based campaigns, ensuring agency-led GMV growth and optimizing cost per acquisition (CPA)Strengthen institutional relationships to drive repeat agency activations and increase partner-level GMV quarter-over-quarterNegotiate favorable terms with external partners based on historical performance benchmarks and expected ROI upliftQualifications:Must-HaveMin.2 years of experience in influencer marketing, creator BD, or TikTok affiliate operations, with a proven track record of managing paid and commission-based creator programsStrong familiarity with TikTok Shop mechanics, short-link attribution, and content-to-GMV optimizationDemonstrated ability to scale and maintain creator rosters with high monthly activation and conversion performanceAnalytical mindset with experience using spreadsheets, dashboards, or creator platforms to track ROI, GMV, and content output efficiencyStrong communication skills for cross-functional coordination (content, product, performance, agency) and external creator managementNice-to-HaveSkilled in SpanishPrior experience managing Discord, Telegram, or WhatsApp-based creator or affiliate communitiesExisting network of U.S.-based TikTok creators, MCNs, or affiliate platformsBackground in health, wellness, beauty, or functional CPG brands with experience in high-volume TikTok creator campaigns
Created: 2025-10-02