Director/Sr. Retention and Lifecycle Marketing Manager

Posh Peanut is one of the fastest-growing DTC brands in the children's apparel space, loved by millions of families around the world. We specialize in ultra-soft, premium bamboo apparel for babies, kids, and families"”known for our bold prints, elevated details, and signature Pí¤pook fabric. Built from a small LA-based business into a household name, we're driven by creativity, passion, and the mission to make every moment with your little ones feel magical. If you're excited by fast growth, big ideas, and building something extraordinary, we'd love to hear from you!Location: Glendale, CAReports To: Head of GrowthPosition OverviewWe're seeking a Senior Manager of CRM and Lifecycle Marketing to own the strategy, execution, and optimization of customer retention efforts across email, SMS, app notifications, and lifecycle touchpoints. This role will lead day-to-day retention initiatives while acting as a strategic thought partner to the Head of CRM, Analytics & Retention, supporting high-impact projects such as loyalty program development and customer segmentation frameworks.The ideal candidate is both hands-on and strategic"”comfortable coding emails, managing ESP transitions, analyzing performance, and optimizing campaigns for deeper engagement and long-term growth. You'll collaborate across marketing, merchandising, e-commerce, product, and creative teams to ensure consistency in messaging and customer experience.Key ResponsibilitiesRetention & Lifecycle OwnershipLead end-to-end strategy for batch, automated, and transactional communications across email, SMS, and app push.Expand lifecycle and winback programs using cohort, behavioral, and LTV data to increase purchase frequency and CLTVLead content strategy and planning for retention channels, identifying revenue-driving stories that align with product launches, inventory insights, and promotional moments to maximize engagement and conversionCode and QA emails, SMS, and push notifications with attention to brand design and functionalityOwn campaign production workflows from ideation to deployment and post-send analysis, ensuring flawless executionLoyalty Program & Strategic SupportServe as a thought partner to the Head of CRM, Analytics & Retention on the loyalty program structure, logic, and messagingAssist in building loyalty journeys and touchpoints across retention channelsSupport cross-functional efforts around reward tiers, customer milestones, and personalized offersCross-Functional CollaborationPartner with brand marketing, eComm, product, and merchandising to align retention campaigns with business prioritiesDrive content planning across retention channels to support product launches, campaigns, and seasonal momentsCollaborate with creative and copywriting to develop customer-centric messaging and intentional storytellingConfidently manage multiple projects simultaneously across departments, aligning on deliverables and timelinesPerformance, Analysis & ComplianceDevelop and maintain robust reporting across CRM programs and KPIs (opens, CTR, CVR, revenue, unsubscribe, etc.)Present key insights and campaign learnings to internal stakeholders, including creative and site merchandising teamsEnsure compliance with CAN-SPAM, GDPR, CCPA, and TCPA regulations; manage suppression lists and deliverability healthExperience with ESP migrations and vetting new tools to future-proof the retention tech stackConfidently interpret campaign and customer performance data to inform segmentation, messaging, and lifecycle strategiesTesting & OptimizationLead A/B testing roadmap across subject lines, creative, send time, segmentation, and CTA strategyBuild advanced segmentation strategies for increased personalization and dynamic content deliveryOptimize lifecycle, batch, and transactional performance based on customer behavior and KPIsQualifications5-8 years of experience in lifecycle, email, SMS, or retention marketing for a DTC/eCommerce brandHands-on HTML/CSS skills a plus; comfortable QAing creative assetsDeep experience with ESPs (e.g., Klaviyo, Cordial, Salesforce Marketing Cloud, Zeta, Listrak, Iterable), SMS tools (Attentive, Postscript), and app push tools (Fuego, TapCart)Demonstrated success in building and scaling retention programs, loyalty initiatives, and automated workflowsAdvanced understanding of compliance (CAN-SPAM, GDPR, CCPA, TCPA) and email deliverability best practicesA firm understanding of A/B testing practices & incrementality measurementProficient in performance reporting tools (Excel, Google Sheets, Google Analytics, Looker/Tableau); confident in pulling insights and storytelling through dataStrong project management skills and ability to manage multiple initiatives in a fast-paced, evolving environmentHighly organized, detail-oriented, and proactive in identifying opportunities and driving executionFamiliarity with Asana, Click Up, Jira, Slack, Photoshop, or design tools is a plusBenefitsHealth, Dental, Vision InsuranceLife InsuranceReferral BonusEmployee DiscountPaid time off: vacation, sick, personal days, and observed holidays401(k)Company-issued computerTeam building activitiesPosh Peanut Inc. is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Created: 2025-10-02