Lifecycle Marketing Manager

The Company:Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mobile app ecosystem. In this role, you will develop and execute data-driven retention strategies that reduce churn, increase lifetime value, and keep users coming back. The ideal candidate has strong analytical skills, a deep understanding of user behavior, and hands on experience with retention marketing tactics across mobile channelsKey Responsibilities:Mobile Retention Strategy DevelopmentDesign and Implement Retention Plans: Create and execute data-driven retention strategies that align with overall business goalsUser Segmentation: Analyze user data to segment audiences based on behavior, demographics, and engagement levels to tailor retention efforts effectivelyLifecycle Mapping: Develop detailed user lifecycle maps to identify key touchpoints and opportunities for enhancing retentionCampaign ManagementRetention Campaigns: Plan, execute, and optimize multi-channel retention campaigns using push notifications, in-app messaging, email, and SMSPersonalization: Utilize personalization techniques to deliver relevant content and offers that resonate with different user segmentsA/B Testing: Conduct A/B and multivariate tests on retention initiatives to determine the most effective strategies and tacticsUser Engagement EnhancementContent Strategy: Collaborate with content and creative teams to develop engaging in-app content that keeps users returningFeedback Loop: Implement mechanisms to gather user feedback and incorporate insights into retention strategiesFeature Utilization: Work with product teams to promote the use of key app features that drive sustained engagementCross-Functional CollaborationProduct Team Alignment: Partner with product managers and developers to align retention initiatives with product updates and feature releasesAcquisition Integration: Coordinate with acquisition to ensure a seamless user journey from onboarding to long-term engagementCustomer Support Coordination: Collaborate with customer support to address user issues that may impact retentionData Analysis & InsightsPerformance Tracking: Monitor key retention metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and Lifetime Value (LTV)Cohort Analysis: Perform cohort analyses to understand retention patterns and identify factors influencing user drop-offReporting: Generate regular reports on retention performance, providing actionable insights and recommendations for improvementQualifications:3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industryRetention Tactics Knowledge: Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaignsA/B Testing Proficiency: Ability to design, execute, and interpret A/B tests to optimize retention initiativesExcellent Communication: Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teamsProject Management: Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaignsUX/UI Understanding: Awareness of mobile UX/UI best practices to enhance user experience and retentionCreative Thinking: Ability to develop innovative retention initiatives that differentiate the app in a competitive marketStrong Analytical Skills: Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategiesMarketing Automation Expertise: Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap)Location and Compensation:Hybrid: Irvine, CA (2x/week in office)Base Salary: $100,000 - $130,000 (depending on experience) + bonusBenefits:Top-tier health benefits (medical, dental, vision, LTD, and life insurance)Mental health benefitsWork-life balance supportUnlimited PTOFlexible hybrid schedule

Created: 2025-10-02