Marketing Specialist

Marketing SpecialistLocation: Miami, FLDepartment: MarketingReports To: Director of MarketingEmployment Type: Full-TimeAbout the RoleWe're seeking a dynamic and driven Marketing Specialist with at least 3 years of experience on behalf of one of our clients in the Miami area. This role is ideal for a self-starter who thrives in a fast-paced environment and is passionate about learning and evolving in the marketing space. The ideal candidate is a well-rounded marketing professional with hands-on experience across digital channels, events, and customer engagement strategies.Key ResponsibilitiesSocial Media Marketing: Manage and grow brand presence on platforms like LinkedIn, Instagram, and Facebook; create engaging content and track performance.Event Marketing: Coordinate and promote webinars, trade shows, and industry events; support logistics and post-event follow-up.Email & SMS Marketing: Develop and deploy targeted campaigns using marketing automation tools; optimize for engagement and conversion.Content Creation: Collaborate with internal teams to produce compelling content for website, newsletters, landing pages, and social media.Product Marketing: Manage product listings across digital platforms, ensuring accuracy and brand consistency; optimize listings for search visibility and conversion; plan and execute promotional campaigns to drive product awareness and sales.Analytics & Reporting: Monitor campaign performance, analyze data, and provide actionable insights to improve ROI.Cross-functional Collaboration: Work closely with other internal teams to align marketing efforts with business goals.QualificationsMinimum 3 years of experience in a marketing role, preferably in a B2B environmentStrong understanding of digital marketing principles and best practicesExcellent written and verbal communication skillsHighly organized with strong project management abilitiesA proactive learner who stays current with marketing trends and technologiesAbility to work independently and collaboratively in a team settingPreferred QualificationsExperience with CRM systems and marketing automation toolsFamiliarity with graphic design tools (e.g., Canva, Adobe Creative Suite)Knowledge of SEO/SEM strategiesExperience in lead generation and nurturing campaigns

Created: 2025-10-02