Head of Marketing - Bratz Beauty

About the RoleBratz is an iconic global brand with a fiercely loyal fanbase and now we're expanding into beauty. We're looking for a Head of Marketing to lead this charge. This role is a mix of brand builder, growth driver, and cultural connector. You'll sit at the table with MGA leadership as the marketing decision-maker, and you'll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage.What You'll DoDefine Bratz Beauty's brand strategy, voice, and positioning in the marketLead integrated 360° campaigns across digital, retail, social, PR, and experientialBuild smart partnerships and collaborations that give the brand cultural relevanceOversee social, influencer, and content strategies with a bias toward viralityManage launch calendars and deliver go-to-market excellenceOwn paid, earned, and owned media "” making sure Bratz Beauty dominates the conversationPartner with Product, E-Com, and Ops to hit sales and market share goalsManage budgets with a balance of brand building and performance ROIWho You Are8-10+ years in marketing, ideally in beauty, fashion, or consumer lifestyleProven track record of high-impact, integrated campaigns that got people talkingDeep expertise in digital-first marketing (social, influencer, e-commerce)Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launchesStrong network across media, creators, and cultural partnersConfident leading teams and agency partnersEntrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environmentWhat Success Looks Like in Year OneLaunch campaigns that go viral and establish Bratz Beauty as a must-watch brandDrive major media and influencer buzz with Gen Z and culture-defining communitiesPosition Bratz Beauty as a top-of-mind brand in beauty industry press and retailWhy Bratz Beauty?This is a rare chance to take a beloved global brand and reinvent it for beauty. You'll have the backing of MGA's resources but the freedom and energy of a startup. If you've ever wanted to build a brand that lives at the center of culture and conversation, this is that moment.

Created: 2025-10-02