Ecommerce Manager

Founded in 2008 by Los Angeles native Jeff Abrams, Rails has grown from a small label - started with just a single hat - into a full collection of women's and men's apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails is sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.Summary:Rails is seeking an Ecommerce Manager to manage the Rails Ecommerce site and lead frequent ecommerce related projects. This role will be responsible for strategy execution, performance, and optimization for and its international sites.The Ecommerce Manager reports to the VP of Ecommerce.Key Responsibilities:Partner with the VP of Ecommerce to ideate and develop e-commerce strategies that drive online sales and improve conversion ratesReview site daily to deliver elevated, best-in-class experience; ensure site is an accurate reflection of Brand strategy and is QA-ed dailyDeliver quality solutions in a timely manner to drive online revenue growthCollaborate with cross-functional teams to deliver short- and long-term tactics that elevate the end-to-end customer experience across all E-Commerce storesOversee UX/UI and web development, implementing features, and optimizations to continuously improve user experience, engagement, and conversion rates of multiple international sitesOwn the implementation of new 3rd party tools and relationship management with 3rd party vendors, apps and agenciesManage and implement Shopify themes including content, product creation, content and page managementDevelop and manage reporting for all online sales channels, including site KPIs, customer experience, opportunities, and strategies to achieve sales growth while minimizing customer frictionAnalysis of current ecommerce metrics and KPIs to advise on project prioritizationA/B testing ideation and reporting, competitive landscape reporting, and compiling results/trends in site performanceSupport stakeholder requests and troubleshooting from cross-functional teams: marketing, customer service, warehouse, IT, etc.Additional responsibilities as requiredRequirements:Bachelor's degree with 4+ years of relevant experience in an Ecommerce or omni capacity3+ years experience with Shopify Plus with strong understanding of full Shopify ecosystem, including Shopify themes, apps, liquid template language and development languages (HTML and CSS)Experience integrating and managing 3rd party tools/vendors as a part of the total tech stack, I.E. Klaviyo, Nosto, etc.Thorough understanding of customer behaviors, trends and industry best practicesVery strong organizational and analytical skills with a high attention to detail are an absolute must for this roleHigh proficiency in ExcelExperience with Google Analytics, Adobe Analytics or similar analytics programsUnderstanding and interest in the contemporary fashion spaceEffective written and oral communication skillsExperience with international e-commerce a plusExperience with paid media a plusCollaborative by nature; ability to build and maintain strong relationships with cross-functional partnersAbility to efficiently prioritize a demanding workload and adapt to changing priorities and responsibilitiesMust be able to maintain a presence at our Los Angeles office four days a weekRails is committed to providing equal employment opportunities and building a diverse workplace in all its forms and considers candidates without regard to race, color, religion, age, gender identity, sexual orientation, national origin, disability status, veteran status or any other characteristic protected by applicable laws. As an equal opportunity employer we welcome and consider all qualified applicants.

Created: 2025-10-02