VP of Franchise Development

VP of Franchise Development Location: Charlotte, NC (In-person, HQ-based)Brands: ISI Elite Training & The Plunge HouseCompany: Relentless BrandsType: Full-TimeReports To: Co-FoundersThis Is Not a Job. It's an Opportunity to Build a Movement.Relentless Brands is home to two of the most dynamic and fast-growing wellness franchise brands in the country"”ISI Elite Training and The Plunge House. We're hiring a VP of Franchise Development to lead our franchise development division from our Charlotte, NC headquarters.This is not a remote position, and it's not a typical franchise sales role. It's a rare blend of high-impact sales, innovative marketing, and full-scale departmental ownership. You'll be building and running the system"”from top-of-funnel campaigns to franchise signings and beyond.We want a creative, high-urgency, entrepreneurial operator"”someone who thinks differently, sells with conviction, and builds with ownership.What You'll Be Accountable ForTop-of-Funnel Demand CreationBuild and execute lead-generation strategies: paid ads, webinars, social content, landing pages, podcast collaborations, and referral campaignsEnsure a monthly flow of 300-400 qualified leads per brandOwn and optimize all CRM workflows, automations, and pipelinesDevelop engaging email nurture sequences, video messaging, and dynamic drip campaignsPartner with internal franchisees for referrals, case studies, and validation touchpointsSales Pipeline ManagementManage the full franchise candidate lifecycle: inquiry ? qualification ? FDD ? Confirmation Day ? awardedMaintain speed-to-lead urgency, persistent follow-up, and proactive objection handlingConduct all initial discovery calls, lead virtual and in-person meetings, and present brand and investment opportunityLead and execute monthly Confirmation Days"”creating a high-conversion experience from start to finishTrack and report KPIs such as pipeline velocity, CAC, time-to-close, and discovery-to-award rateStrategic Execution & Departmental OwnershipBuild and run the entire franchise development departmentManage and report on departmental P&L and budgetsCreate, document, and evolve the franchise sales playbook, SOPs, and weekly dashboardsWork directly with legal on FDD development, updates, and franchise agreement executionServe as the point person for all franchise development events, broker conferences, and Confirmation Days, coordinating all logistics through executive assistantsLead cross-departmental collaboration with marketing, operations, and executive leadership to align brand voice, territory development, and business objectivesEnsure all franchise sales materials are brand-aligned, updated, and compliantFranchisee Relationship BuildingBuild and nurture relationships with current franchise partners to support referrals and strengthen brand validationEnsure prospective candidates have access to compelling validation opportunitiesUse franchisee testimonials and success stories in growth campaignsMaintain franchisee sentiment awareness to support both growth and reputationTeam Development & ScalabilityOperate solo initially with full ownership of executionAs the pipeline grows, hire, train, and manage additional team members in franchise developmentDefine clear KPIs, expectations, and team structures for future scaleAct as the cultural and performance standard-bearer for the departmentWhat Success Looks Like (Within 90 Days)Each brand has 30+ active franchise candidates in the pipeline10+ highly qualified candidates attending Confirmation Day each month10-12 units awarded monthly across both brandsLead flow of 300-400 qualified leads per month per brandCRM, nurture campaigns, SOPs, and candidate touchpoints fully documented and liveFirst wave of brokers and key partners activated and productiveBudget, forecasts, and KPIs reported weekly to the Executive TeamConfirmation Days and events executed with precisionDepartment foundation built to support scalable growthThe Ideal CandidateBased in or willing to relocate to Charlotte, NCDeep background in sales and marketing, preferably with campaign ownership experienceExceptionally strong copywriting, communication, and consultative sales skillsTrack record of operating at a high level in growth-oriented environmentsHighly detail-oriented, organized, and deadline-drivenExperience working with or for a franchisor, high-growth brand, or founder-led company is a plusBonus: Former VP of Marketing, COO, or Director of Ops ready to shift into a growth-focused roleFranchise experience is preferred but not required"”ownership mentality and hustle are non-negotiableCapable of balancing strategic thinking with hands-on executionCompensationCompetitive base salaryAggressive commission structure tied to units awardedPerformance-based bonusesHealth insurance3 Weeks PTOFull health benefits + PTOTravel budget for franchise development events and conferencesReady to Lead the Future of Franchise Growth?If you're a builder, a closer, and a brand believer"”this is your shot. Lead the charge as we scale two health & wellness brands that are changing lives and dominating markets.Own the department. Build the pipeline. Grow the brand.

Created: 2025-10-02